Posted by Ellie Mirman on Fri, Sep 05, 2008 @ 08:31 AM
Conference Session:
Inbound Marketing Challenges & Solutions from the Trenches
At this point, you're totally sold on implementing inbound marketing techniques at your business. But you can't get buy in from your CEO. Or you don't know how to split your time between social media and SEO and all your other marketing activities. Whatever your challenges and unanswered questions - bring them here, to a panel of marketers and executives that have successfully implemented inbound marketing at their companies. Learn the biggest challenges they faced, the solutions they found, and the strategies for overcoming the obstacles you have faced in adopting inbound marketing.
Panel Discussion:
Art Gehring, Director of Marketing, Makana Solutions
Brian Cavoli, VP Agency Marketing, Digital Influence Group
Ilya Mirman, VP Marketing, Cilk Arts
Michelle Riggen-Ransom, Communications Director, BatchBlue Software
Peter Corbett, CEO, iStrategyLabs
Moderated by Mike Volpe, VP Marketing, HubSpot
Posted by Ellie Mirman on Thu, Sep 04, 2008 @ 08:13 AM
-- Seth Godin and David Meerman Scott Scheduled to Keynote Event on September 8, 2008 in Cambridge, Mass. --News Facts
- The agenda is set and finalized for the First Annual Inbound Marketing Summit! With marketing gurus, Seth Godin and David Meerman Scott, leading the keynotes, the Inbound Marketing Summit has a solid lineup of speakers that range from social media experts to marketing and technology professionals, including Chris Brogan and Greg Verdino. http://www.inboundmarketingsummit.com
- Everyone is invited to attend the welcome reception and social media meetup at Tommy Doyle's Irish Pub & Restaurant in Cambridge, MA on Sunday, September 7, 2008 at 6:00 p.m.
- The Inbound Marketing Summit will be held at the Boston Marriott Cambridge Hotel in Kendall Square on Monday, September 8, 2008, starting with registration and breakfast at 7:00 a.m.
- On Monday, the Inbound Marketing Summit will kick off with opening remarks by Brian Halligan, CEO and co-founder, HubSpot at 8:15 a.m. Immediately following will be David Meerman Scott's keynote entitled "The New Rules of Marketing & PR." Seth Godin's keynote session on transforming your marketing will be held at 2:30 p.m.
- The full agenda and details on the sessions can be found on the Inbound Marketing Summit website at http://www.inboundmarketingsummit.com/agenda.
The Inbound Marketing Summit sessions will provide the audience with a variety of marketing and business tips and tricks that demonstrate how businesses can utilize inbound marketing techniques to maximize online exposure, build a strong online brand, drive more traffic to a website and generate more qualified leads and customers.
- The Inbound Marketing Summit is sponsored by HubSpot, CorporateInk, Longbow, Marketwire, Nowspeed Marketing, PR 20/20, Compendium Blogware, and Emma.
- The Summit is now sold out, but audiences are invited to sign up for the live Web broadcast.
Links for more information:
Inbound Marketing Summit Agenda
Inbound Marketing Summit Sponsors
Inbound Marketing Summit Blog
Quote, attributable to Brian Halligan, CEO, HubSpot
"Because of the great line-up of speakers, the Inbound Marketing Summit is quickly becoming a highly anticipated event within the industry. With more than 15 sessions led by experts in the marketing and social media field, marketing professionals and business executives will hear through real-life examples of how to use inbound marketing techniques and tools that they can easily apply to their business model in order to increase visibility online and generate more business."
About Inbound Marketing Summit
In order to remain competitive, your business needs to be found on the web and leverage inbound marketing techniques to reach customers with targeted messages that customers seek out, not ignore. The Inbound Marketing Summit is a marketing conference bringing together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business.
Posted by Ellie Mirman on Wed, Sep 03, 2008 @ 08:15 AM
-- BatchBlue, Digital Influence Group, Zeer Recognized in Awards Competition --News Facts
- The votes are in for the first annual Inbound Marketing Awards and the winners are BatchBlue Software, Digital Influence Group and Zeer. The winners will be formally recognized at the Inbound Marketing Summit on September 8, 2008 at the Boston Marriot Cambridge Hotel in Kendall Square. http://www.inboundmarketingsummit.com
- The Inbound Marketing Awards recognize outstanding achievement and innovation in the use of inbound marketing techniques to help market a product, tool or their company. Judges selected the best and brightest campaigns based on their use of inbound marketing, business impact, and creativity.
- The wining entries all used different inbound marketing techniques to achieve success:
- BatchBlue, a software maker for small businesses and entrepreneurs, ran a contest on their company website inviting small business owners to nominate themselves as a "Small Business Super Hero."
- The company promoted the contest online and on their website, blog, and social media channels. Winners were given a Small Business Super Hero badge to embed on their webpage that linked back to a winner's page on the BatchBlue website.
- BatchBlue's Web traffic went up 200 percent and they saw an increase in inbound links and account signups.
- Digital Influence Group is a next-generation marketing services firm that develops social media programs that cultivate the power of individual influence. In conjunction with Fanista, a community for entertainment enthusiasts, Digital Influence Group created a Web 2.0 campaign to raise awareness for the U.S. Campaign for Burma.
- Digital Influence Group created 50 short Web videos with celebrities describing the situation in Burma and hosted them on YouTube and a microsite on their webpage. They further promoted the videos via a Facebook app and other social media channels.
- The videos were viewed over 1 million times and featured in over 200 media articles including a New York Times feature. The microsite had a 6:48 minute average user engagement time - six times the Web average.
- Zeer, a grocery product research community, launched a multi-pronged campaign including on-page SEO, press release keyword optimization and social marketing including blog and community outreach.
- Zeer used HubSpot inbound marketing software to research and select the best keywords for optimization and optimized their 110,000+ product pages to attract long tail search traffic. They leveraged social media channels including Facebook, del.icio.us, twitter, and blogs to reach new audiences and drive more traffic.
- Search traffic rose 48 percent in a month, page views doubled and unique visitors tripled. Social media and blogs are now among their top sources of traffic.
- The Inbound Marketing Summit is sponsored by HubSpot, CorporateInk, Longbow, Marketwire, Nowspeed Marketing, PR 20/20, Compendium Blogware, and Emma. Notable keynotes include Seth Godin, David Meerman Scott, Chris Brogan and Greg Verdino. The Summit is now sold out, but audiences are invited to sign up for the live Web broadcast.
Links for more information:
Inbound Marketing Awards
Inbound Marketing Summit Sponsors
Inbound Marketing Summit Blog
Quote, attributable to Brian Halligan, CEO and Founder, HubSpot
"With the Inbound Marketing Awards, we wanted to recognize the efforts of companies that have successfully implemented inbound marketing techniques to further their Web presence. BatchBlue, Digital Influence Group and Zeer exemplify leaders in the inbound marketing community and serve as examples of success."
Quote attributable to Michelle Riggen-Ransom, Communications Director, BatchBlue Software
"As a small business software company, we've found inbound marketing techniques to be a great way to build our brand online and help people discover us. The Small Business Super Hero contest was a really fun campaign and we're thrilled to be recognized with an Inbound Marketing Award. There's a lot of Small Business Super Heroes out there -- we definitely share this award with them!"
Quote attributable to Brian Cavoli, VP Agency Marketing, Digital Influence Group
"The Inbound Marketing Awards are the first of its kind - they recognize companies like us who emphasize the influence of the individual and online community building to generate business results. Receiving this award in its inaugural year is an honor and validates our work."
Quotes attributable to Michael Putnam, CEO, Zeer
"Zeer helps people buy better groceries and inbound marketing is essential to bringing people to our site, growing our brand, and helping people find what they are looking for on search engines," said Michael Putnam, CEO of Zeer. "We are delighted to receive an Inbound Marketing Award. It is a great way to further showcase Zeer, and how we reach our customers."
About Inbound Marketing Summit
The Internet has transformed the nature of shopping and the sales and marketing funnel. In order to remain competitive in today's marketplace, your business needs to be found on the web and leverage inbound marketing techniques to reach customers with targeted messages that customers seek out, not ignore. The Inbound Marketing Summit is a marketing conference bringing together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business.
Posted by Ellie Mirman on Thu, Aug 28, 2008 @ 10:35 AM
Conference Session:
Marketing Analytics for the Data-Driven Marketer - What to Measure & How
Marketing has become almost synonymous with measurement and analytics. We've moved on from the days when marketing was, by definition, resource intensive (read: we spent the most money) and not measurable (read: we were the least accountable). Back then, life was good (we threw the best parties). However, today, the formerly black art of marketing has been transformed into not just a hard science but into something altogether new: we're juggling an ever increasing constellation of tactics - from whitepaper downloads to SEO to viral video campaigns - while working to reconcile our activities with our relatively run-of-the-mill lead funnels. This session is about looking at what's working, what's not, and why. In other words, what's critical to measure and what's just interesting noise? Attend this session for a grounded discussion of best practices in modern marketing measurement and tactics for pursuing value-added insights while avoiding the all-too-cliched trap of analysis paralysis.
Matt Cutler
Matt Cutler serves as Visible Measures' vice president of marketing & analytics where he spends his days building the company's marketplace visibility, demand generation, and customer insights programs. Previously, Matt helped found 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm, where he served as VP of Marketing. He earlier led strategic marketing at SPSS Inc., the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis Corp. [NASDAQ: NTGX], a company that he co-founded in 1994 that was the world's leading provider of web analytics. Matt plays as much soccer as he can, holds an undergraduate degree from MIT, and lives in Needham, MA.
Posted by Ellie Mirman on Thu, Aug 21, 2008 @ 10:27 AM
Just 20 tickets left!
Have you purchased your Inbound Marketing Summit ticket yet? Register now or you might not get to go. The event is packed with incredible sessions with inbound marketing experts, plus networking opportunities throughout the whole day. This is an event you don't want to miss.
Posted by Ellie Mirman on Tue, Aug 19, 2008 @ 11:17 AM
Conference Session:
SEO 101: Search Engine Optimization Basics
What is SEO? Why is it important? The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, particulary in the search engines. In order to remain competitive, businesses' websites need to be found online by the consumers already searching for the products and services that they sell. SEO is not rocket science or black magic - this session will cover all the basics you need to know to optimize your website yourself and what to look for when hiring an SEO consultant.
Dharmesh Shah
Dharmesh Shah is co-founder and Chief Software Architect of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Prior to HubSpot, Dharmesh was founder and CEO of Pyramid Digital Solutions, an enterprise software company selling to large financial services companies. Pyramid was a three time winner of the Inc. 500 award and an industry leader in providing innovative web applications available to millions of consumers. The company was acquired by SunGard Data Systems in 2005. Prior to Pyramid Digital Solutions, Dharmesh held a number of technology management and development positions. Dharmesh also authors OnStartups.com, an online community for entrepreneurs, which is one of the top 10 most read startup blogs with over 10,000 subscribers. He is an active member of the Boston area entrepreneurial community and a frequent speaker on the topic of startups and internet marketing. Dharmesh holds a B.S. in Computer Science from the University of Alabama and an M.S. in the Management of Technology from MIT.
Posted by Ellie Mirman on Mon, Aug 18, 2008 @ 03:35 PM
Conference Session:
Closed Loop Marketing: Effective Strategies to Bring Together Sales and Marketing
You're getting traffic to your website, you're getting people to fill out your forms. All the data in metrics reports for the boss look great, but the V.P. of Sales is complaining about the quality of the leads. There is a disconnect between marketing's lead production and sales' satisfaction. Inbound marketing using search and social media strategies is all about producing leads. But, if the leads don't convert to sales what's the point? This session will discuss proven strategies and best practices that maximize the success of inbound marketing campaigns and discuss the integration of new media marketing and the traditional role of sales.
Bernie Borges
As President & Chief Find Officer for Find and Convert, Bernie is a well respected expert in the field of Internet Marketing with over 25 years experience in sales, marketing and executive roles in the enterprise software and Internet industries. In 2002, he founded Find and Convert, a web marketing and search engine optimization company serving mostly B2B clients nationwide. Bernie is a frequent speaker, blogger and is writing a book on social media for B2B communities. Bernie can be reached at http://www.findandconvert.com/blog
Posted by Ellie Mirman on Mon, Aug 18, 2008 @ 02:56 PM
Conference Session:
Managing the Bottom of the Funnel: New Mathematical Marketing Tools for Customer Retention
You've attracted those inbound leads and converted them into paying customers - now what? Existing customer marketing is an often neglected and under invested area in many businesses. This session will explore the powerful new mathematical tools for marketing to existing customers with greater relevance and efficiency to improve customer retention. Attendees will learn what data you need to collect for a quantitative approach, how to predict customer behavior, how to target and deliver variable content for the right message at the right time, how to set up an early warning system for customers in danger of leaving, and how this whole process ties into your inbound marketing strategy.
Mark Klein
As CEO of Loyalty Builders, Mark Klein, PhD combines his background in the sciences with his entrepreneurial spirit to push the limits of modern-day marketing. Before embarking on his latest effort, he founded and sold three software companies, IE Systems, Channel Computing and Edge Research. After the purchase of Edge Research by Lotus in 1994, Dr. Klein joined Lotus Development Corporation and IBM as General Manager for Enterprise Integration, a position he held until founding Loyalty Builders in 1999. Prior to his entrepreneurial efforts, Dr. Klein taught and performed research in theoretical physics at Bryn Mawr College, University of Wisconsin, UCLA, University of Colorado, and University of New Hampshire. Dr. Klein holds a PhD in physics from Indiana University. He recently published his first novel and you can find Mark blogging here.
Posted by Ellie Mirman on Thu, Aug 14, 2008 @ 11:26 AM
Conference Session:
Long Live the Press Release: Powerful New Techniques Give it New Power
An integrated marketing program today includes a whole new approach to the press release. Going beyond the simple 400 words, today's release is supercharged with images, video, audio, and several new media elements that further amplify your message. Internet marketing has new meaning and this session will focus on how best to optimize press releases, your corporate website, and your company overall so as to maximize online visibility and get greater coverage in the social mediasphere, including with larger traditional media publications.
Sylvie Harton
Sylvie Harton brings more than 17 years of experience in the financial, media & communications, direct marketing and fundraising industries to Marketwire and in her current role, directs the company's eastern US sales teams. Sylvie has a solid foundation of successful sales, sales management and business development positions and is known for her strong customer focus, intimate knowledge of the newswire industry and superb organizational skills. In addition, Sylvie has become an expert in New Media, sharing details with PR, IR, and MarCom professionals on how best to leverage all aspects of the Internet to maximize success for any company's communication goals. Sylvie is fully bilingual (English and French) and her education includes a Bachelor's Degree in Civil Law, a Bachelor of Administration and Commerce (Finance), and completion of INSEAD's program, Competing in the Information Age.
Posted by Ellie Mirman on Wed, Aug 13, 2008 @ 08:51 AM
Conference Session:
Blogging for Business: Improve Your Search Engine Rank & Engage with Your Customers
Are you looking to grow smarter and faster than your competitors, connect with audiences online, boost search engine rankings and position yourself as a thought leader? You can do it all with highly relevant, keyword-centric blogs. In this session, attendees will get an inside look at the blogosphere, including corporate blogging trends and statistics, learn how to establish or strengthen your blogging strategy, and discuss best practices for businesses of all sizes. Attendees will walk away with a wealth of resources and tips for how to start and optimize a business blog for the greatest business results.
Paul Roetzer
Paul Roetzer is founder and president of PR 20/20, a Cleveland-based public relations and marketing firm, and the industry's leading provider of standardized services and set pricing. Through PR 20/20, which launched in November 2005, Roetzer is focused on continually evolving the development, pricing and delivery of PR and marketing services. Roetzer's professional expertise includes: strategic planning and consulting, brand marketing, publicity, Internet marketing, small business marketing and sports marketing. His blog can found at www.pr2020.com/blog.