Monday September 8, 2008 |
7:00AM |
Registration & Breakfast
Second Floor Grand Ballroom Foyer (take escalator from main lobby)
|
8:15AM |
Opening Remarks: Rethinking Your Marketing and the Goal of the Inbound Marketing Summit Brian Halligan, HubSpot
Grand Ballroom Salon 4
Keynote Presentation: The New Rules of Marketing & PR David Meerman Scott
Grand Ballroom Salon 4
|
10:00AM |
Break
|
10:30AM |
Website Redesign - When to Do it & How to Do it Right for SEO & Marketing Results Mike Volpe, HubSpot
Grand Ballroom Salon 1 |
R U Ready? Leveraging New Technologies to Propel Your Business Greg Verdino, Crayon
Grand Ballroom Salons 5-7 |
Marketing Analytics for the Data-Driven Marketer - What to Measure & How Matt Cutler, Visible Measures
Longfellow Third Floor |
11:30AM |
SEO 101: Search Engine Optimization Basics Dharmesh Shah, HubSpot
Grand Ballroom Salon 1
|
Blogging for Business: Improve Your Search Engine Rank & Engage Your Customers Paul Roetzer, PR 20/20
Grand Ballroom Salons 5-7
|
Optimizing Landing Pages to Convert More Website Visitors into Leads David Reske, Nowspeed Marketing
Longfellow Third Floor
|
12:30PM |
Lunch
Grand Ballroom Salon 4 and Salon 2
|
1:30PM |
Avoiding Social Media Suicide: Optimizing PR for Online Visibility Amy Bermar & Corinne Federici, CorporateInk
Grand Ballroom Salon 1 |
Should Your Business Be Podcasting? Christopher Penn, Student Loan Network
Grand Ballroom Salons 5-7
|
Closed Loop Marketing: Effective Strategies to Bring Together Sales and Marketing Bernie Borges, Find and Convert
Longfellow Third Floor
|
2:30PM |
Keynote Presentation: Transform Your Marketing Seth Godin
Grand Ballroom Salon 4 |
3:30PM |
Break |
4:00PM |
Long Live the Press Release: Powerful New Techniques Give It New Power Sylvie Harton, Marketwire
Grand Ballroom Salon 1
|
Social Media Strategy - Building Business from Blogging, Social Networks, and More Chris Brogan, CrossTech Media
Grand Ballroom Salons 5-7
|
Managing the Bottom of the Funnel: New Mathematical Marketing Tools for Customer Retention Mark Klein, Loyalty Builders
Longfellow Third Floor
|
5:00PM |
Social CRM: Not Your Father's Customer Relationship Management System Brent Leary, CRM Essentials
Grand Ballroom Salon 1
|
The Ins & Outs of Viral Video Peter Corbett, iStrategyLabs
Grand Ballroom Salons 5-7
|
Inbound Marketing Challenges & Solutions from the Trenches Panel Discussion
Longfellow Third Floor
|
6:00PM |
Networking Reception
Second Floor Grand Ballroom Foyer |