Click on a particular session to see the video of the presentation. All videos have been posted.
Sunday, September 7, 2008 |
6:00PM |
Welcome Reception
Tommy Doyle's Irish Pub & Restaurant (1 Kendall Square, Cambridge, MA) |
Monday September 8, 2008 |
7:00AM |
Registration & Breakfast
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8:15AM |
Opening Remarks: Rethinking Your Marketing and the Goal of the Inbound Marketing Summit Brian Halligan, HubSpot
Slides
Keynote Presentation: The New Rules of Marketing & PR David Meerman Scott |
10:00AM |
Break
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10:30AM |
Website Redesign - When to Do it & How to Do it Right for SEO & Marketing Results Mike Volpe, HubSpot
Slides
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R U Ready? Leveraging New Technologies to Propel Your Business Greg Verdino, Crayon
Slides
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Marketing Analytics for the Data-Driven Marketer - What to Measure & How Matt Cutler, Visible Measures
Slides
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11:30AM |
SEO 101: Search Engine Optimization Basics Dharmesh Shah, HubSpot
Slides
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Blogging for Business: Improve Your Search Engine Rank & Engage Your Customers Paul Roetzer, PR 20/20
Slides
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Optimizing Landing Pages to Convert More Website Visitors into Leads David Reske, Nowspeed Marketing
Slides
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12:30PM |
Lunch
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1:30PM |
Avoiding Social Media Suicide: Optimizing PR for Online Visibility Amy Bermar & Corinne Federici, CorporateInk Slides
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Should Your Business Be Podcasting? Christopher Penn, Student Loan Network Slides
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Closed Loop Marketing: Effective Strategies to Bring Together Sales and Marketing Bernie Borges, Find and Convert Slides
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2:30PM |
Keynote Presentation: Transform Your Marketing Seth Godin
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3:30PM |
Break |
4:00PM |
Long Live the Press Release: Powerful New Techniques Give It New Power Sylvie Harton, Marketwire Slides
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Social Media Strategy - Building Business from Blogging, Social Networks, and More Chris Brogan, CrossTech Media Slides
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Managing the Bottom of the Funnel: New Mathematical Marketing Tools for Customer Retention Mark Klein, Loyalty Builders Slides
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5:00PM |
Social CRM: Not Your Father's Customer Relationship Management System Brent Leary, CRM Essentials Slides
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The Ins & Outs of Viral Video Peter Corbett, iStrategyLabs Slides
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Inbound Marketing Challenges & Solutions from the Trenches Panel Discussion
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6:00PM |
Networking Reception
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