Inbound Marketing Summit Blog

Seth Godin - Transform Your Marketing Keynote Presentation Video

Seth Godin, author of more than 10 nationally acclaimed marketing and business books, delivered an engaging presentation on a new era of marketing where marketers must focus on being remarkable and leveraging new media channels to communicate with a targeted audience. Watch the full video below of Seth Godin at the 2008 Inbound Marketing Summit. To learn more about Seth Godin's background, ideas, and nationally acclaimed books, check out this recent article.

Named as "the Ultimate Entrepreneur for the Information Age" by Business Week, Seth Godin is an agent of change and world renowned author of more than 10 nationally acclaimed business and marketing books that have altered the way marketers think about their strategies and the way they work. His book entitled, "Purple Cow: Transform Your Business by Being Remarkable" was a New York Times and Wall Street Journal bestseller and has enabled businesses to throw out their old marketing habits and create new marketing strategies that get them noticed. Seth Godin is an avid public speaker and has been named as one of the 21 Speakers for the Next Century by Successful Meetings. His popular marketing blog, "Seth's Blog" is ranked #1 by the AdAge Power 150. He holds an MBA from Stanford. Learn more about Seth Godin's background, ideas, and nationally acclaimed books.

David Meerman Scott - The New Rules of Marketing & PR Keynote Presentation Video

Starting off the 2008 Inbound Marketing Summit was Brian Halligan, CEO and Co-Founder of HubSpot, with an introduction to the world of Inbound Marketing, followed by recognizing the three Inbound Marketing Award winners, and finally, introducing our morning keynote speaker, David Meerman Scott.

Brian Halligan is co-founder and CEO of HubSpot, an inbound marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Previously, Brian worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corporation. Brian holds an MBA from the MIT Sloan School of Management and now occasionally lectures at MIT on the science of selling.

Inbound Marketing Summit 2008 Opening Remarks & Inbound Marketing Awards - Brian Halligan

David Meerman Scott is a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the author of the best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 17 languages. Check out his blog or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

The New Rules of Marketing & PR - Keynote Presentation - David Meerman Scott

What did you think of David's presentation? Have you been able to take his book or presentation and implement inbound marketing techniques at your business? What have you done to embrace the new rules and start communicating with your buyers directly?

Inbound Marketing Summit Breakout Session Videos Now Posted

The videos of each of the Inbound Marketing Summit breakout session videos are now posted! You can view each session's presentation by visiting the IMS08 Agenda Page and clicking through to the session of interest. Or, click through the links below to skip right to a particular session.

• Website Redesign - When to Do it & How to Do it Right for SEO & Marketing Results Mike Volpe, HubSpot
• R U Ready? Leveraging New Technologies to Propel Your Business Greg Verdino, Crayon
• Marketing Analytics for the Data-Driven Marketer - What to Measure & How Matt Cutler, Visible Measures
• SEO 101: Search Engine Optimization Basics Dharmesh Shah, HubSpot
• Blogging for Business: Improve Your Search Engine Rank & Engage Your Customers Paul Roetzer, PR 20/20
• Optimizing Landing Pages to Convert More Website Visitors into Leads David Reske, Nowspeed Marketing
• Avoiding Social Media Suicide: Optimizing PR for Online Visibility Amy Bermar & Corinne Federici, CorporateInk
• Should Your Business Be Podcasting? Christopher Penn, Student Loan Network
• Closed Loop Marketing: Effective Strategies to Bring Together Sales and Marketing Bernie Borges, Find and Convert
• Long Live the Press Release: Powerful New Techniques Give It New Power Sylvie Harton, Marketwire
• Social Media Strategy - Building Business from Blogging, Social Networks, and More Chris Brogan, CrossTech Media
• Managing the Bottom of the Funnel: New Mathematical Marketing Tools for Customer Retention Mark Klein, Loyalty Builders
• Social CRM: Not Your Father's Customer Relationship Management System Brent Leary, CRM Essentials
• The Ins & Outs of Viral Video Peter Corbett, iStrategyLabs
• Inbound Marketing Challenges & Solutions from the Trenches Panel Discussion

You can also download the slides from each breakout session at the pages above.

Download the videos to your iPod!

The IMS08 videos are also available for download to your iPod.  Subscribe to the video podcast: http://feeds.feedburner.com/InboundMarketingSummit

The keynote session videos are still in the works and will be posted soon. Stay tuned!

First Annual Inbound Marketing Summit a Hit with 300+ Marketers

-- More than 300 Attendees and 1300 Live Stream Viewers Were Wowed by Seth Godin and David Meerman Scott Keynotes --

News Facts

• The First Annual Inbound Marketing Summit, held on September 8, 2008 in Cambridge, Mass. was a resounding success. More than 300 marketers and business executives showed up to watch David Meerman Scott and Brian Halligan kick off the event, followed by the highly anticipated keynote by marketing guru Seth Godin.
• The Inbound Marketing Summit drew more than 300 attendees, 1,300 live stream viewers, 10,000 website visitors, and 100,000 social media connections.
• The event included a slew of expert marketers and business executives discussing inbound marketing tools and strategies ranging from podcasting to social media and closed loop marketing to SEO 101.
• Out of those who were not able to attend the sold out event, over 1,300 viewers tuned in to watch the live web broadcast streamed at http://HubSpot.tv .
• Videos of each of the sessions will also be available on the Inbound Marketing website by the week of September 22, 2008. In the meantime, the breakout session slides are available in PDF format at http://www.inboundmarketingsummit.com/agenda .
• The event got a lot of buzz in the social mediasphere, including on Twitter, where the event hashtag #IMS08 was listed as one of the top three trending topics on Twitter Search throughout the day. Tweeters had this to say about the Inbound Marketing Summit:

  @tomdog: #IMS08 thinking about applying David Meerman Scott's gobbledygook list to some stuff I'm writing today

  @pc4media: talking to @JenniferMorrow for internet marketing people, #ims08 best conference I've ever been to with the best line up

  @laurelmackenzie: back from #IMS08 http://www.inboundmarketingsummit.com/ - what a great adventure. thanks, hubspot!

  @MarketingProfs: @onstartups At one point I sought you out, Dharmesh, but then got distracted by someone bright/shiny! It was a great event, congrats! #ims08

  @chrisrobertson1: #IMS08 What a great summit. HubSpot roped in some talented speakers and brought it with a vengeance. Killer job.
  o @chrisbaggott: On flight from Boston back to Indy. #IMS08 was well worth it

  @svalasek: is putting everything she learned at #IMS08 to work!

• All event photos, blog posts, and other web content is aggregated on the Inbound Marketing Stream page http://www.inboundmarketingsummit.com/stream .
• Inbound Marketing Award winners BatchBlue Software, Digital Influence Group, and Zeer were also recognized at the event, showcasing companies who have successfully implemented inbound marketing to benefit their business.
• The Inbound Marketing Summit was sponsored by HubSpot, CorporateInk, Longbow, Marketwire, Nowspeed Marketing, PR 20/20, Compendium Blogware, and Emma.

Links for more information:

Inbound Marketing Summit Agenda

Inbound Marketing Summit Sponsors

Inbound Marketing Summit Blog

Inbound Marketing Stream

Quote, attributable to Brian Halligan, CEO, HubSpot

"The Inbound Marketing Summit was a great success! We were filled to capacity and just based off listening to the hallway conversations and seeing hundreds of people twittering live about the event, it seemed like attendees had positive feedback about all the sessions. It's great to see marketers excited and learning about inbound marketing and implementing effective strategies for their business. We're looking forward to expanding the event and seeing even more people at next year's Inbound Marketing Summit."

About Inbound Marketing Summit

The Internet has transformed the nature of shopping and the sales and marketing funnel. In order to remain competitive, businesses needs to be found on the web and leverage inbound marketing techniques to reach customers with targeted messages that customers seek out, not ignore. The Inbound Marketing Summit is a marketing conference bringing together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business. The Inbound Marketing Summit can be found online at http://www.inboundmarketingsummit.com .

Inbound Marketing Summit - Live on HubSpot TV

If you couldn't make it to the Inbound Marketing Summit, we will be broadcasting all day live on HubSpot TV! You can watch at HubSpot TV or on uStream.

We will be brining to you a selection of sessions including David Meerman Scott and Chris Brogan as well as interviews about the Summit all day long. Check out our schedule below:

7:30 - 8:15:
Opening Commentary

8:15 - 10:00:
Opening Remarks: Rethinking Your Marketing and the Goal of the Inbound Marketing Summit Brian Halligan, HubSpot
Keynote Presentation: The New Rules of Marketing & PR David Meerman Scott

10:00 - 10:30:
Interview with Inbound Marketing Award Winner - Fanista

10:30 - 11:30:
R U Ready? Leveraging New Technologies to Propel Your Business Greg Verdino, Crayon

11:30 - 12:30:
Blogging for Business: Improve Your Search Engine Rank & Engage Your Customers Paul Roetzer, PR 20/20

12:30 - 1:30:
Interview with Inbound Marketing Award Winner - Batch Blue Software

1:30 - 2:30:
Should Your Business Be Podcasting? Christopher Penn, Student Loan Network

2:30 - 3:30: Break

3:30 - 4:00: Reactions to Seth Godin's talk - Transform Your Marketing

4:00 - 5:00:
Social Media Strategy - Building Business from Blogging, Social Networks, and More Chris Brogan, CrossTech Media

5:00 - 6:00:
The Ins & Outs of Viral Video Peter Corbett, iStrategyLabs

Inbound Marketing Challenges - and Solutions - from Real Marketers

Conference Session:

Inbound Marketing Challenges & Solutions from the Trenches

At this point, you're totally sold on implementing inbound marketing techniques at your business. But you can't get buy in from your CEO. Or you don't know how to split your time between social media and SEO and all your other marketing activities. Whatever your challenges and unanswered questions - bring them here, to a panel of marketers and executives that have successfully implemented inbound marketing at their companies. Learn the biggest challenges they faced, the solutions they found, and the strategies for overcoming the obstacles you have faced in adopting inbound marketing.

Panel Discussion:

Art Gehring, Director of Marketing, Makana Solutions

Brian Cavoli, VP Agency Marketing, Digital Influence Group

Ilya Mirman, VP Marketing, Cilk Arts

Michelle Riggen-Ransom, Communications Director, BatchBlue Software

Moderated by Mike Volpe, VP Marketing, HubSpot

Agenda Set for First Annual Inbound Marketing Summit

-- Seth Godin and David Meerman Scott Scheduled to Keynote Event on September 8, 2008 in Cambridge, Mass. --

News Facts

• The agenda is set and finalized for the First Annual Inbound Marketing Summit! With marketing gurus, Seth Godin and David Meerman Scott, leading the keynotes, the Inbound Marketing Summit has a solid lineup of speakers that range from social media experts to marketing and technology professionals, including Chris Brogan and Greg Verdino. http://www.inboundmarketingsummit.com
  
• Everyone is invited to attend the welcome reception and social media meetup at Tommy Doyle's Irish Pub & Restaurant in Cambridge, MA on Sunday, September 7, 2008 at 6:00 p.m.
  
• The Inbound Marketing Summit will be held at the Boston Marriott Cambridge Hotel in Kendall Square on Monday, September 8, 2008, starting with registration and breakfast at 7:00 a.m.
  
• On Monday, the Inbound Marketing Summit will kick off with opening remarks by Brian Halligan, CEO and co-founder, HubSpot at 8:15 a.m. Immediately following will be David Meerman Scott's keynote entitled "The New Rules of Marketing & PR." Seth Godin's keynote session on transforming your marketing will be held at 2:30 p.m.
  
• The full agenda and details on the sessions can be found on the Inbound Marketing Summit website at http://www.inboundmarketingsummit.com/agenda.
  The Inbound Marketing Summit sessions will provide the audience with a variety of marketing and business tips and tricks that demonstrate how businesses can utilize inbound marketing techniques to maximize online exposure, build a strong online brand, drive more traffic to a website and generate more qualified leads and customers.
  
• The Inbound Marketing Summit is sponsored by HubSpot, CorporateInk, Longbow, Marketwire, Nowspeed Marketing, PR 20/20, Compendium Blogware, and Emma.
  
• The Summit is now sold out, but audiences are invited to sign up for the live Web broadcast.

Links for more information:

Inbound Marketing Summit Agenda

Inbound Marketing Summit Sponsors

Inbound Marketing Summit Blog

Quote, attributable to Brian Halligan, CEO, HubSpot

"Because of the great line-up of speakers, the Inbound Marketing Summit is quickly becoming a highly anticipated event within the industry. With more than 15 sessions led by experts in the marketing and social media field, marketing professionals and business executives will hear through real-life examples of how to use inbound marketing techniques and tools that they can easily apply to their business model in order to increase visibility online and generate more business."

About Inbound Marketing Summit

In order to remain competitive, your business needs to be found on the web and leverage inbound marketing techniques to reach customers with targeted messages that customers seek out, not ignore. The Inbound Marketing Summit is a marketing conference bringing together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business.

First Annual Inbound Marketing Award Winners Selected, Showcasing Excellence in Inbound Marketing

-- BatchBlue, Digital Influence Group, Zeer Recognized in Awards Competition --

News Facts

• The votes are in for the first annual Inbound Marketing Awards and the winners are BatchBlue Software, Digital Influence Group and Zeer. The winners will be formally recognized at the Inbound Marketing Summit on September 8, 2008 at the Boston Marriot Cambridge Hotel in Kendall Square. http://www.inboundmarketingsummit.com
• The Inbound Marketing Awards recognize outstanding achievement and innovation in the use of inbound marketing techniques to help market a product, tool or their company. Judges selected the best and brightest campaigns based on their use of inbound marketing, business impact, and creativity.
• The wining entries all used different inbound marketing techniques to achieve success:
• BatchBlue, a software maker for small businesses and entrepreneurs, ran a contest on their company website inviting small business owners to nominate themselves as a "Small Business Super Hero."

The company promoted the contest online and on their website, blog, and social media channels. Winners were given a Small Business Super Hero badge to embed on their webpage that linked back to a winner's page on the BatchBlue website.

BatchBlue's Web traffic went up 200 percent and they saw an increase in inbound links and account signups.

• Digital Influence Group is a next-generation marketing services firm that develops social media programs that cultivate the power of individual influence. In conjunction with Fanista, a community for entertainment enthusiasts, Digital Influence Group created a Web 2.0 campaign to raise awareness for the U.S. Campaign for Burma.

Digital Influence Group created 50 short Web videos with celebrities describing the situation in Burma and hosted them on YouTube and a microsite on their webpage. They further promoted the videos via a Facebook app and other social media channels.

The videos were viewed over 1 million times and featured in over 200 media articles including a New York Times feature. The microsite had a 6:48 minute average user engagement time - six times the Web average.

• Zeer, a grocery product research community, launched a multi-pronged campaign including on-page SEO, press release keyword optimization and social marketing including blog and community outreach.

Zeer used HubSpot inbound marketing software to research and select the best keywords for optimization and optimized their 110,000+ product pages to attract long tail search traffic. They leveraged social media channels including Facebook, del.icio.us, twitter, and blogs to reach new audiences and drive more traffic.

Search traffic rose 48 percent in a month, page views doubled and unique visitors tripled. Social media and blogs are now among their top sources of traffic.

• The Inbound Marketing Summit is sponsored by HubSpot, CorporateInk, Longbow, Marketwire, Nowspeed Marketing, PR 20/20, Compendium Blogware, and Emma. Notable keynotes include Seth Godin, David Meerman Scott, Chris Brogan and Greg Verdino. The Summit is now sold out, but audiences are invited to sign up for the live Web broadcast.

Links for more information:

Inbound Marketing Awards

Inbound Marketing Summit Sponsors

Inbound Marketing Summit Blog

Quote, attributable to Brian Halligan, CEO and Founder, HubSpot

"With the Inbound Marketing Awards, we wanted to recognize the efforts of companies that have successfully implemented inbound marketing techniques to further their Web presence. BatchBlue, Digital Influence Group and Zeer exemplify leaders in the inbound marketing community and serve as examples of success."

Quote attributable to Michelle Riggen-Ransom, Communications Director, BatchBlue Software

"As a small business software company, we've found inbound marketing techniques to be a great way to build our brand online and help people discover us. The Small Business Super Hero contest was a really fun campaign and we're thrilled to be recognized with an Inbound Marketing Award. There's a lot of Small Business Super Heroes out there -- we definitely share this award with them!"

Quote attributable to Brian Cavoli, VP Agency Marketing, Digital Influence Group

"The Inbound Marketing Awards are the first of its kind - they recognize companies like us who emphasize the influence of the individual and online community building to generate business results. Receiving this award in its inaugural year is an honor and validates our work."

Quotes attributable to Michael Putnam, CEO, Zeer

"Zeer helps people buy better groceries and inbound marketing is essential to bringing people to our site, growing our brand, and helping people find what they are looking for on search engines," said Michael Putnam, CEO of Zeer. "We are delighted to receive an Inbound Marketing Award. It is a great way to further showcase Zeer, and how we reach our customers."

About Inbound Marketing Summit

The Internet has transformed the nature of shopping and the sales and marketing funnel. In order to remain competitive in today's marketplace, your business needs to be found on the web and leverage inbound marketing techniques to reach customers with targeted messages that customers seek out, not ignore. The Inbound Marketing Summit is a marketing conference bringing together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business.

Marketing Measurement - Learn What's Working, What's Not, and How to Measure It with Matt Cutler

Conference Session:

Marketing Analytics for the Data-Driven Marketer - What to Measure & How

Marketing has become almost synonymous with measurement and analytics. We've moved on from the days when marketing was, by definition, resource intensive (read: we spent the most money) and not measurable (read: we were the least accountable). Back then, life was good (we threw the best parties). However, today, the formerly black art of marketing has been transformed into not just a hard science but into something altogether new: we're juggling an ever increasing constellation of tactics - from whitepaper downloads to SEO to viral video campaigns - while working to reconcile our activities with our relatively run-of-the-mill lead funnels. This session is about looking at what's working, what's not, and why. In other words, what's critical to measure and what's just interesting noise? Attend this session for a grounded discussion of best practices in modern marketing measurement and tactics for pursuing value-added insights while avoiding the all-too-cliched trap of analysis paralysis.

Matt Cutler

Matt Cutler serves as Visible Measures' vice president of marketing & analytics where he spends his days building the company's marketplace visibility, demand generation, and customer insights programs. Previously, Matt helped found 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm, where he served as VP of Marketing. He earlier led strategic marketing at SPSS Inc., the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis Corp. [NASDAQ: NTGX], a company that he co-founded in 1994 that was the world's leading provider of web analytics. Matt plays as much soccer as he can, holds an undergraduate degree from MIT, and lives in Needham, MA.

See the full agenda >>

Get Your Inbound Marketing Summit Ticket - Before They Sell Out!

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