Best Selling Author and Influential Marketing Blogger Seth Godin to Keynote the First Annual Inbound Marketing Summit
Posted by Ellie Mirman on Wed, Jun 04, 2008 @ 08:05 AM
-- Seth Godin to Inspire Marketing and Business Executives to Change their Marketing Strategy --
News Facts
- On September 8, 2008, the first annual Inbound Marketing Summit will feature Keynote speaker, Seth Godin in Cambridge, Mass.
- Named as "the Ultimate Entrepreneur for the Information Age" by Business Week, Seth Godin is an agent of change and world renowned author of more than 10 nationally acclaimed business and marketing books that have altered the way marketers think about their strategies and the way they work. His book entitled, "Purple Cow: Transform Your Business by Being Remarkable" was a New York Times and Wall Street Journal bestseller and has enabled businesses to throw out their old marketing habits and create new marketing strategies that get them noticed.
- Seth Godin is an avid public speaker and has been named as one of the 21 Speakers for the Next Century by Successful Meetings. His popular marketing blog, "Seth's Blog" is ranked #1 by the AdAge Power 150. He holds an MBA from Stanford.
- At the marketing conference, Seth Godin's session will provide marketing professionals and business executives the opportunity to understand how the marketing landscape has changed in recent years and how to implement strategies and tactics to take advantage of the new ways people are shopping for products and services.
- Also keynoting the Inbound Marketing Summit is David Meerman Scott, who is scheduled to speak about inbound marketing techniques that will help businesses leverage the Internet to grow.
- The theme of the Inbound Marketing Summit is inbound marketing and the way businesses are searching and buying products online. The content will span a variety of topics ranging from viral marketing, search engine marketing, social media marketing, closed loop marketing, blogging for business, to marketing analytics.
Quote, attributable to Seth Godin
"I don't care what you make... software, muffins or a religion. It doesn't matter what it is. What you do for a living is spread ideas, make promises and keep them. That's marketing. The new tools of social marketing, combined with the death of the TV Industrial complex have completely changed the rules and created opportunities for everyone to make an impact."
About Inbound Marketing Summit
In order to remain competitive, your business needs to be found on the web and leverage inbound marketing techniques to reach customers with targeted messages that customers seek out, not ignore. The Inbound Marketing Summit marketing conference brings together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business. http://www.inboundmarketingsummit.com