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Social networks, microblogging, mobile technologies, online video, cloud computing, virtual worlds - you've heard the buzz but figure that they're just digital playgrounds for Millennials and geeks. But what if you can tap into the power of these same trends to propel your business into the future? To make every employee more productive, attract more customers and deliver stronger top- and bottom-line results? You can - but only if you're ready to move beyond the old ways you've always don't things, ready to rethink the fundamentals of how business happens, ready to embrace change and ready to take action. You will learn how the "connections economy" will change the way you establish and grow new business relationships, why tomorrow's most successful companies will seamlessly blend work and play, how you can turn "free" into your most powerful revenue generating tool, and how a host of emerging technologies can empower even the smallest of businesses to compete in a fast moving global economy.
Greg Verdino is a recognized expert on marketing innovation, emerging media, and Web 2.0. He works as Chief Strategy Officer at crayon, a strategic advisory group that helps companies ‘join the conversation' through the power of community, dialogue, and partnership. His unique, sometimes controversial, perspectives on media and marketing are presented at http://gregverdino.com, one of the most influential marketing blogs. Greg leverages over 17 years of experience in online media, advertising, marketing and technology in his strategic role at crayon, in writings on his blog and other publications, and at conferences and events across the country.
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