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You're reading more and more about how blogs and podcasts and social networks are driving business, but HOW people are accomplishing this isn't readily apparent. Further, for every success story you hear, there are dozens of stories of failure, disgrace, and ghost town social networks, where someone built it and no one came. There's more to building a social media strategy than launching a blog and putting up a wiki. Come learn about the landscape, the strategy, and where your first moves should be in this space from experienced social media maker, Chris Brogan.
Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at http://chrisbrogan.com, a popular social media blog. Chris is also the cofounder of the PodCamp unconference series, exploring the use of new media community tools to extend and bulid value, and currently serves as VP Strategy & Technology at CrossTech Media, an events and technology services business. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.
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