Inbound Marketing Summit Blog

Learn How to Use Podcasts and New Media to Reach Buyers Directly with Christopher Penn

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Conference Session:

Should Your Business Be Podcasting?

Have you noticed that email sent to customers is going unread? Do you find yourself wishing for a more personal, more powerful way to communicate? New media is changing the ways in which your customers not only communicate to each other, but also define the technologies and terms on which they'll communicate with you. In this session, Christopher Penn, CTO of the Student Loan Network and founder of the Financial Aid Podcast, explores the ever-changing landscape of new media technologies such as podcasting, and discusses strategic implications for your organization. Ample time is left for questions and discussion for attendees to gain greater insight into their unique situations.

Christopher Penn

Christopher S. Penn is the CTO of the Student Loan Network, founder/producer of the multi-award winning Financial Aid Podcast, co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast. Mr. Penn has been featured in books, major publications (including the Wall Street Journal, Washington Post, the New York Times, BusinessWeek and US News & World Report), and television for his leadership in new media and financial services. He speaks before diverse audiences ranging from executives of major venture capital firms, to state Departments of Education heads, to aspiring college students, on a variety of new media and financial aid topics.

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