Rethinking Your Marketing and The Goal of the Inbound Marketing Summit with Brian Halligan
Posted by Ellie Mirman on Fri, Aug 01, 2008 @ 08:51 AM
Opening Remarks:
Rethinking Your Marketing and The Goal of the Inbound Marketing Summit
The Internet has transformed the purchasing process. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. These Outbound Marketing methods - where you push your message to a wide audience in the hopes of interrupting your market and getting a small percentage to respond - are becoming less and less effective. People are getting better at ignoring outbound, interruption-based marketing messages, and instead start their shopping experience online - in the search engines, blogosphere, and social media sites. In order to remain competitive, businesses need to be found on the web and leverage Inbound Marketing techniques to reach customers with targeted messages that customers seek out, not ignore. Shopping patterns have changed, and it's time for Marketing to catch up.
The Inbound Marketing Summit seeks to bring together experts, marketing pros, and business professionals to discuss the latest, most effective inbound marketing strategies and best practices to help your business get found and generate more leads and sales online. Learn from the experts, hear real-life success stories, and leave with real actionable items to improve your marketing immediately.
Brian Halligan
Brian Halligan is co-founder and CEO of HubSpot, an inbound marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Previously, Brian worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corporation. Brian holds an MBA from the MIT Sloan School of Management and now occasionally lectures at MIT on the science of selling.
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