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So you've written your launch release - now what? Does anyone care? How do you get your news, your website, your messages noticed in a 'new media' world? Do you package your press for the media, or for your prospects? This real-world session will share emerging best practices for reaching - and engaging - bloggers, reporters, and other influencers who will spread your story to the stakeholders who count. Attendees will walk away with tangible tips for optimizing PR to drive online lead generation through multiple new channels.
Amy Bermar is the president of Corporate Ink, the award-winning tech PR firm. She founded the company in 1989, after a career as a journalist, determined to create the kind of PR firm that most reporters say they never find: One that delivers smart positioning, credible information and a straightforward style. Since then, she's helped propel dozens of companies to successful IPOs or acquisitions. Almost all of her clients hail PR as one of their top-performing initiatives. Corinne Federici is the director at Corporate Ink. She leads the company's information security practice, and also works with healthcare IT, supply chain and electronic content management companies. Though she perpetually looks 21, she's been in the business for nearly a decade, and started her career covering breaking news as an evening news producer at the FOX affiliate in Hartford.
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