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You've attracted those inbound leads and converted them into paying customers - now what? Existing customer marketing is an often neglected and under invested area in many businesses. This session will explore the powerful new mathematical tools for marketing to existing customers with greater relevance and efficiency to improve customer retention. Attendees will learn what data you need to collect for a quantitative approach, how to predict customer behavior, how to target and deliver variable content for the right message at the right time, how to set up an early warning system for customers in danger of leaving, and how this whole process ties into your inbound marketing strategy.
As CEO of Loyalty Builders, Mark Klein, PhD combines his background in the sciences with his entrepreneurial spirit to push the limits of modern-day marketing. Before embarking on his latest effort, he founded and sold three software companies, IE Systems, Channel Computing and Edge Research. After the purchase of Edge Research by Lotus in 1994, Dr. Klein joined Lotus Development Corporation and IBM as General Manager for Enterprise Integration, a position he held until founding Loyalty Builders in 1999. Prior to his entrepreneurial efforts, Dr. Klein taught and performed research in theoretical physics at Bryn Mawr College, University of Wisconsin, UCLA, University of Colorado, and University of New Hampshire. Dr. Klein holds a PhD in physics from Indiana University. He recently published his first novel and you can find Mark blogging here.
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