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An integrated marketing program today includes a whole new approach to the press release. Going beyond the simple 400 words, today's release is supercharged with images, video, audio, and several new media elements that further amplify your message. Internet marketing has new meaning and this session will focus on how best to optimize press releases, your corporate website, and your company overall so as to maximize online visibility and get greater coverage in the social mediasphere, including with larger traditional media publications.
Sylvie Harton brings more than 17 years of experience in the financial, media & communications, direct marketing and fundraising industries to Marketwire and in her current role, directs the company's eastern US sales teams. Sylvie has a solid foundation of successful sales, sales management and business development positions and is known for her strong customer focus, intimate knowledge of the newswire industry and superb organizational skills. In addition, Sylvie has become an expert in New Media, sharing details with PR, IR, and MarCom professionals on how best to leverage all aspects of the Internet to maximize success for any company's communication goals. Sylvie is fully bilingual (English and French) and her education includes a Bachelor's Degree in Civil Law, a Bachelor of Administration and Commerce (Finance), and completion of INSEAD's program, Competing in the Information Age.
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