Inbound Marketing Summit Blog

Closing the Loop Between Marketing and Sales with Bernie Borges

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Conference Session:

Closed Loop Marketing: Effective Strategies to Bring Together Sales and Marketing

You're getting traffic to your website, you're getting people to fill out your forms. All the data in metrics reports for the boss look great, but the V.P. of Sales is complaining about the quality of the leads. There is a disconnect between marketing's lead production and sales' satisfaction. Inbound marketing using search and social media strategies is all about producing leads. But, if the leads don't convert to sales what's the point? This session will discuss proven strategies and best practices that maximize the success of inbound marketing campaigns and discuss the integration of new media marketing and the traditional role of sales.

Bernie Borges

As President & Chief Find Officer for Find and Convert, Bernie is a well respected expert in the field of Internet Marketing with over 25 years experience in sales, marketing and executive roles in the enterprise software and Internet industries. In 2002, he founded Find and Convert, a web marketing and search engine optimization company serving mostly B2B clients nationwide. Bernie is a frequent speaker, blogger and is writing a book on social media for B2B communities. Bernie can be reached at http://www.findandconvert.com/blog

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