Current Articles | RSS Feed
What is SEO? Why is it important? The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, particulary in the search engines. In order to remain competitive, businesses' websites need to be found online by the consumers already searching for the products and services that they sell. SEO is not rocket science or black magic - this session will cover all the basics you need to know to optimize your website yourself and what to look for when hiring an SEO consultant.
Dharmesh Shah is co-founder and Chief Software Architect of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Prior to HubSpot, Dharmesh was founder and CEO of Pyramid Digital Solutions, an enterprise software company selling to large financial services companies. Pyramid was a three time winner of the Inc. 500 award and an industry leader in providing innovative web applications available to millions of consumers. The company was acquired by SunGard Data Systems in 2005. Prior to Pyramid Digital Solutions, Dharmesh held a number of technology management and development positions. Dharmesh also authors OnStartups.com, an online community for entrepreneurs, which is one of the top 10 most read startup blogs with over 10,000 subscribers. He is an active member of the Boston area entrepreneurial community and a frequent speaker on the topic of startups and internet marketing. Dharmesh holds a B.S. in Computer Science from the University of Alabama and an M.S. in the Management of Technology from MIT.
Allowed tags: <a> link, <b> bold, <i> italics