Inbound Marketing Summit Blog

David Meerman Scott - The New Rules of Marketing & PR Keynote Presentation Video

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Starting off the 2008 Inbound Marketing Summit was Brian Halligan, CEO and Co-Founder of HubSpot, with an introduction to the world of Inbound Marketing, followed by recognizing the three Inbound Marketing Award winners, and finally, introducing our morning keynote speaker, David Meerman Scott.

Brian Halligan is co-founder and CEO of HubSpot, an inbound marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Previously, Brian worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corporation. Brian holds an MBA from the MIT Sloan School of Management and now occasionally lectures at MIT on the science of selling.

Inbound Marketing Summit 2008 Opening Remarks & Inbound Marketing Awards - Brian Halligan

David Meerman Scott is a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the author of the best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 17 languages. Check out his blog or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

The New Rules of Marketing & PR - Keynote Presentation - David Meerman Scott

What did you think of David's presentation? Have you been able to take his book or presentation and implement inbound marketing techniques at your business? What have you done to embrace the new rules and start communicating with your buyers directly?