Agenda

Inbound Marketing Summit: Boston 2012

Tuesday October 23, 2012

8:45 am – 9:30 am
FutureM/IMS Keynote – Why CEOs are Terrified of New Digital Technology and What to do About It
Clark Kokich, Chairman of Razorfish [Download the presentation]
9:30 am – 10:00 am
General Keynote: The Impact Equation
Chris Brogan, President, Human Business Works [Download the presentation]
10:00 am – 10:30 am
Break & Exhibits
10:30 am – 11:00 am
Morning Keynote: Content Drives the New Enterprise Marketing
Allen Bonde, CMO, The Pulse Network
Morning Keynote: The Mobile Revolution – What Every Company Needs to Know
Tim Hayden, SVP, Edelman Digital [Download the presentation]
11:00 am – 11:30 am
Web Content Management – the State of the Market
Moderated by Tony White, Founder, Ars Logica
Featuring Shawn Moore, founder and CTO, Solodev; Dylan Williams, VP Americas, EZ; Eric Webb, President, Kentico Software; Brett Zucker, Executive VP and CTO, Bridgeline
5 Areas of Focus for Maximum Bottom Line Growth
Nelson Bruton, President, Interchanges
11:30 am – 11:35 am
Break
11:35 am – 12:00 pm
Insider Tips on Inbound Marketing: How To Get Leads and Customers
Dharmesh Shah, Co-founder, HubSpot [Download the presentation]
Building a Mobile Focused Inbound Strategy
Rick Bakas, Founder, Bakas Media
12:00 pm – 12:05 pm
Break
12:05 pm – 12:50 pm
Executive Brief Live!
featuring case studies from Corissa St. Laurent, Director, Regional Development, Constant Contact [Download Constant Contact Case Study], and
Bill Schick, Principal, Mesh Interactive Agency [Download the presentation]
Executive Brief Live!
featuring presentations from Jon Powell, Leader/Manager, Marketing and Sales Funnel Optimization, MECLABS [Download the presentation]; and Intel with
Ilene Aginsky, Marketing Program Manager, and Debi Loofburrow, Marketing Programs Manager, Storage Division-SMB
12:50 pm – 1:50 pm
Lunch & Exhibits
1:50 pm – 2:15 pm
Winning Strategies for Content Marketing with Video and Social Media
Jeff Whatcott, CMO, Brightcove
The New Twitter and How it Fits in Your Inbound Marketing Toolbox
Laura Fitton, Inbound Marketing Evangelist, HubSpot
2:15 pm – 2:20 pm
Break
2:20 pm – 2:50 pm
Expert Panel: Agile Marketing
Moderated by Jim Ewel, Principal, Agile Marketing
Featuring Scott Brinker President & CTO of Ion Interactive; Frank Days, Vice President of Marketing, Correlsense; Steven Gilbert, Director of Digital Marketing, EMC; Bradley Smith, Director of Marketing, PR Newswire
Expert Panel: Location Marketing
Moderated by Tim Hayden, SVP, Edelman Digital
Featuring Rich Brooks, President, Flyte New Media; Matt Peters, Co-Founder and Creative Director, Pandemic Labs
2:50 pm – 3:00 pm
Break & Exhibits
3:00 pm – 3:40 pm
Expert Panel: What’s Next for Advertising?
Moderated by Rob O’Regan, Editor, eMediaVitals.com featuring Cameron Brown, CEO, King Fish Media; Eric Kim, Founder & CEO, Twlah; Spencer Whiting, Senior Manager, Research and Strategy, MECLABS
Lifecycle Marketing: How Systems and Software Transform Small Businesses from Hunters to Harvesters
Jay Pinkert, Director of Content, Infusionsoft [Download the presentation here]
3:40 pm – 3:50 pm
Break
3:50 pm – 4:10 pm
Fan Marketing 101
Featuring Allen Bonde, CMO, The Pulse Network and Mark Cooper, CMO, Offerpop
Executive Brief Live!
Featuring case study from John Doyle, Director of Technology & Communications, Alure Home Improvements
4:10 pm – 4:30 pm
Executive Brief Live!
Featuring case study “Best Practices for maximizing the Marketing Qualified Leads from your Inbound Marketing Programs” featuring Richard April, Vice President of Marketing, AG Salesworks; Paul Alves, CEO, AG Salesworks; Craig Ferrara, Director of Client Operations, AG Sales Works
Executive Brief Live!
Featuring case study from PaperThin with Greg Monaco, Partner, Brand Coach, Monaco Lange
4:30 pm – 4:50 pm
Break & Exhibits
4:50 pm – 5:30 pm
FutureM/IMS Keynote – Digital Disruption. Why No One is Equipped For the New Era of Marketing
Shiv Singh, Global Head of Digital for PepsiCo
5:30 pm – 6:45 pm
Reception for IMS Attendees and Guests

Wednesday October 24, 2012

8:45 am – 9:25 am
FutureM/IMS Keynote: Digital Marketing in the Political Arena Fireside Chat
Moderator: Dorie Clark, CEO, Clark Strategic Communications
Featuring Nicco Mele, Harvard Kennedy School; Michael Schrage, MIT Center for Digital Business
9:25 am – 9:45 am
Break & Exhibits
9:45 am – 10:15 am
Content-based Marketing Comes of Age in the Age of the Connected Customer
Trip Kucera, Senior Research Analyst, Aberdeen Group
Morning Keynote: The Rising Role of Video Content in Digital Marketing
Mike Proulx, SVP, Hill Holiday
10:15 am – 10:20 am
Break
10:20 am – 10:45 am
Expert Panel: Measuring Influence
Moderated by Rick Bakas, Founder, Bakas Media
featuring Erika Ayotte, Social Media Manager, Constant Contact; Dave Dabbah, VP of Marketing, Ephox; Lisa Larranaga, Social Media Manager, Cision
YouTube Nation
Bettina Hein, Founder and CEO, Pixability
10:45 am – 10:50 am
Break
10:50 am – 11:15 am
Expert Panel: SEO and Content Marketing
Moderated by David Aponovich, Senior Analyst, Forrester Research
featuring Paula Crerar, Director of Content Marketing, Brainshark; Tom Gerace, CEO and Founder, Skyword; Josh Pike, Senior Vice President, Search & Analytics, AMP Agency
Enterprise Web sites – Connecting with the New Channels:
Featuring Thomas Robbins – Chief Evangelist, Kentico software [Download the presentation]
11:15 am – 11:40 pm
Executive Brief Live!
featuring case study on How Top Agencies and Brands Automate to Dominate with Jill Talvensaari, Strategic Marketing and Alliances, IO Integration [Download the presentation]
Executive Brief Live!
featuring Content Marketing Case Studies Learned from 3,000+ Customers with Byron White, CEO, WriterAccess
11:40 am – 12:00 pm
Break & Exhibits
12:00 pm – 12:45 pm
FutureM/IMS Keynote – Advice from a CMO: How to Avoid Digital Fads and Focus on Things That
Work

Marty St. George, SVP of Marketing and Commercial Strategy at JetBlue
12:45 pm – 1:45 pm
Lunch & Exhibits
1:45 pm – 2:15 pm
General Keynote: Community Building and the Future of Agencies Fireside Chat
Larry Weber, Chairman, Racepoint Group and Butch Stearns, CCO, The Pulse Network
2:15 pm – 2:25 pm
Break
2:25 pm – 3:10 pm
Expert Panel: The Future of Corporate Websites
Moderated by Scott Liewehr, President, Digital Clarity Group
featuring Hassan Bawab, Founder and CEO, Magic Logix; Seth Besmertnik, CEO, Conductor; Stephen Sanzo, Director of Marketing and Business Development, Isovera; Mike Telem, VP Business Development, Insightera
Expert Panel: Social TV
Moderated by Tyler Pyburn, host, The Pulse Network
featuring Mike Proulx, SVP, Hill Holliday; Nick Saber, President, The Pulse Network; Mike Savello VP Sales LiveU
3:10 pm – 3:35 pm
Break
3:35 pm – 4:00pm
The New Thought Leadership – Establishing our Personal Brand in a Social World
Dorie Clark, CEO, Clark Strategic Communications [Download the presentation]
Expert Panel: Social CRM
Moderated by Trip Kucera, Senior Research Analyst, Aberdeen Group
Featuring Jamie Anderson, Director of Global Solutions Marketing, SAP; Mike Lewis, VP of Marketing and Sales, Awareness
4:00 pm – 4:10 pm
Break & Exhibits
4:10 pm – 4:35 pm
Building Mobile Websites – Tools and Tips:
Featuring Steffan Berelowitz, CEO, BlueTrain Mobile; Sarah Hampton, VP, Production, r2i; Gary Spirer, Founder, Questionmine
Web Content Management – What’s Next?
Moderated by Tony White, Founder, Ars Logica
Featuring Shawn Moore, founder and CTO, Solodev; Dylan Williams, VP Americas, EZ; Eric Webb, President, Kentico Software; Brett Zucker, Executive VP and CTO, Bridgeline
4:40 pm – 5:10 pm
General Keynote: The Future of Media – a Fireside Chat
Moderator: Butch Stearns, CCO, The Pulse Network
Featuring David Wade, Co-anchor, WBZ-TV News (CBS Boston)
5:10 pm – 5:25 pm
General Closing: What We Have Learned and Looking Forward to IMS NYC

Contact Us!

Partners - Jeff Goode
781-821-6691 · Email

Attendee and Speaker Inquiries - Kerry Tanner
781-821-6659 · Email

Group Sales - Brendon Bosy
781 821-6743 · Email