2014 Agenda

Day 1 ⋅ Agenda

Registration Opens

7:00 AM
Breakfast Partnership Opportunity and Networking 7:00 AM – 8:30 AM

Opening Remarks

8:45 AM – 9:00 AM
Stephen Saber & Butch Stearns, The Pulse Network

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Scott Liewehr, President and Partner, Digital Clarity Group, Stephen Saber, CEO, The Pulse Network, and Butch Stearns, Chief Relationship Officer, The Pulse Network

Real Life Experiences in Marketing Automation

9:00 AM – 9:30 AM
Marketo

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Keynote

9:30 AM – 10:00 AM

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Coming soon.
Networking Break 10:00 AM – 10:45 AM

The New Customer Experience Paradigm

10:45 AM – 11:05 AM
Scott Liewher, Digital Clarity Group

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Coming soon.

How Every Company Can Become a Media Company

11:10 AM – 11:30 AM
Nick Saber, The Pulse Network

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Coming soon.

One Company’s Experience in Social / Content / Inbound Marketing

11:35 AM – 11:55 AM
John Doyle, Alure Home Improvements

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Coming soon.

Transforming an Enterprise – A Journey in Customer Experience Management

12:00 AM – 12:20 AM

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Coming soon.
Lunch Break & Networking 12:30 PM – 1:30 PM

Case Study – Real Time Engagement

1:30 PM – 1:50 PM

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Coming soon.

Case Study – Email Marketing in the Next Generation

1:55 PM – 2:15 PM

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Coming soon.

Case Study – A Small Company’s Approach to Inbound Marketing

2:20 PM – 2:40 PM
ICTG

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Coming soon.
Networking 2:45 PM – 3:15 PM

The Secret to Creating Great Video Content

3:15 PM – 3:35 PM
Butch Stearns, The Pulse Network

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Coming soon.

Case Study – Video Marketing that Makes a Difference

3:40 PM – 4:00 PM
Brightcove

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Coming soon.

What is Responsive Marketing and Why is it Important?

4:05 PM – 4:25 PM

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Coming soon.

What Marketing Now is Really All About

4:30 PM – 5:00 PM
Jason Thibeault, Limelight networks

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The old way of marketing is dead. Talking at people just doesn’t work in the digital world where attention spans are fleeting and the marketing “noise” is near deafening. That’s because digital has radically changed the status quo by enabling one-on-one communication, by empowering organizations and consumers to engage in real-time conversations. Which changes everything about marketing. It’s less about leads now and more about relationships; deep, meaningful relationships that are the true competitive differentiation in today’s experience economy. Join Jason Thibeault and Kirby Wadsworth to learn about this new world and what it takes to form the kinds of relationships that can lead to long-term revenue and brand advocacy.
Cocktail Reception Partnership Opportunity 5:00 PM – 6:30 PM

Exclusive Dinner Partnership Opportunity

7:30 PM

Day 2 ⋅ Agenda

Registration Opens

7:00 AM
Breakfast Partnership Opportunity and Networking 7:00 AM – 8:30 AM

Welcome to Day Two

8:45 AM – 9:00 AM
Stephen Saber & Butch Stearns, The Pulse Network

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Coming soon.

Translating Content to Revenue: Combining Marketing and Sales

9:00 AM – 9:30 AM
ICTG

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Omnichannel Content Excellence

9:30 AM – 10:00 AM
Scott Liewehr, Digital Clarity Group

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Coming soon.
Networking Break 10:00 AM – 10:45 AM

Strategic Writing for Content Marketing

10:45 AM – 11:05 AM
Byron White, ideaLaunch & WriterAccess

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Coming soon.

Content Marketing – The Key to Turning Prospects into Members and Customers

11:10 AM – 11:30 AM
Carol Ann Faber, NFPA

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Coming soon.

Case Study – Reports from the Front Lines of CEM

11:35 AM – 11:55 AM
Tim Walters, Digital Clarity Group

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Coming soon.

Building a Network Through Collaboration: How Harvard Engages with Content Marketing

12:00 PM – 12:20 PM
Anne Cushing, Harvard

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Coming soon.
Lunch Break & Networking 12:30 PM – 1:30 PM

Case Study – Real Time Engagement

1:30 PM – 1:50 PM
Robert Collins, Fleishman-Hillard

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Coming soon.

Crossfit Open Content Model for Community Engagement

1:55 PM – 2:15 PM
John McEvoy, Crossfit Craic

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Every company has a “secret sauce”. And most of us don’t give it away for free. But John Mc evoy does and he’s building a successful business by doing so. Listen and learn how this model has worked very successfully for John and his business and how you can use it too. As the owner of Crossfit Craic, John and his staff have a mission to improve the quality of their clients lives through the implementation of lifestyle, nutritional and fitness prescriptions and practices. They do this by building and fostering a community built on a team environment mentality that’s goal is to drive everyone to be the best they can be. John is so confident in his mission and purpose that he gives away his workouts for free. So why do people join? Why is his business thriving when people can see his workouts without having to pay or register to get them? Listen to John explain and learn why and how this model can work for you.

Case Study – Driving Digital Loyalty

2:20 PM – 2:40 PM

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Coming soon.

Closing Keynote

3:00 PM – 4:00 PM

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Coming soon.

Contact Us!

Partners - Jeff Goode
781-821-6691 · Email

Attendee and Speaker Inquiries - Kerry Tanner
781-821-6659 · Email

Group Sales - Brendon Bosy
781 821-6743 · Email