Tuesday, November 11th
Join us on the first day of IMS for an exceptional line up of speakers. Come meet Brian Glover, Senior Product Marketing Manager at Marketo; Top Industry Strategist, Jason Thibeault; Hubspot CEO & Co-Founder, and Brian Halligan.
Real Life Experiences in Marketing Automation
Ready, Set, Grow: How to Build Your Business with Inbound
The New Customer Experience Paradigm
Best Practices for a Successful Digital Multichannel Strategy
One Company’s Experience in Social / Content / Inbound Marketing
What Marketing Now is Really All About
Defining the Digital Handshake
Return on Engagement. Do you really know how to measure success?
How To Turn Your Resource Center Into A Lead Generation Machine
Read more about Yoav Schwartz
Video Marketing Playbook: Five Ways Video Can Jumpstart Marketing Success
The Keys to Converting MQLs to SQLs
Pricing, Presenting and Pitching: Surefire Strategies to Sky Rocket Your Sales
Exclusive Dinner Partnership Opportunity
Wednesday, November 12th
Start day two with the biggest social networking group in the area. Then stick around while Chet Harding, founder of Improv Asylum, gives a lesson on improvisational techniques to help with your content marketing.
Social Media Breakfast: #SMB38 / Content Marketing Done Right – The Social Effect and Measuring Success
- Paul Casinelli, Brightcove
- Lindsay Crudele, City of Boston
- Glenn Gaudet, GaggleAMP
- Daniel Sullivan, Crowdly
Our special IMS Breakfast event will focus on how to build and manage your own social communities for success – creating and controlling your own content and brand narrative, all awhile leveraging the cultural momentum of social and digital of today.
- 5 steps to better leverage the value of your existing social media channels
- How to create your own branded social platform for customer engagement
- How to reward and nurture existing customers to grow your business
- How to generate net new leads
- How to inspire and engage industry influencers to support your brand and marketing.
How to Think Mobile
Strategic Writing for Content Marketing
The Value of Connecting with End Users
How to Better Engage with Current and Prospective Customers
Driving Engagement through Learning: 4 Practical Takeaways from the HarvardX for Alumni Experiment
Train Your Head to Think on Its Feet
If You’re Not Multicasting; You’re Not Marketing!
Key Skills Digital Marketers Need to Stay Relevant and Customer Centric
*Please note, schedule subject to change.