2014 Agenda

Tuesday, November 11th

Registration Opens

7:00 AM
Coffee & Networking 7:00 AM – 8:30 AM

Opening Remarks

8:45 AM – 9:00 AM
Stephen Saber & Butch Stearns, The Pulse Network

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List to the opening remarks presented by Scott Liewehr, President and Partner, Digital Clarity Group, Stephen Saber, CEO, The Pulse Network, and Butch Stearns, Chief Relationship Officer, The Pulse Network

Real Life Experiences in Marketing Automation

9:00 AM – 9:30 AM
Marketo

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Learn more about real life experiences and implementations when it comes to Marketing Automation.

What Marketing Now is Really All About

9:30 AM – 10:00 AM
Jason Thibeault, Limelight Networks

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The old way of marketing is dead. Talking at people just doesn’t work in the digital world where attention spans are fleeting and the marketing “noise” is near deafening. That’s because digital has radically changed the status quo by enabling one-on-one communication, by empowering organizations and consumers to engage in real-time conversations. Which changes everything about marketing. It’s less about leads now and more about relationships; deep, meaningful relationships that are the true competitive differentiation in today’s experience economy. Join Jason Thibeault and Kirby Wadsworth to learn about this new world and what it takes to form the kinds of relationships that can lead to long-term revenue and brand advocacy.
Networking Break 10:00 AM – 10:45 AM

The New Customer Experience Paradigm

10:45 AM – 11:05 AM
Scott Liewher, Digital Clarity Group

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Find out about the new paradigm when it comes to your customers and their experience and how this will affect your business.

How Every Company Can Become a Media Company

11:10 AM – 11:30 AM
Nick Saber, The Pulse Network

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This topic will discuss what every company should be doing to become an Media Company and what impact this will have on them by doing or not doing this.

One Company’s Experience in Social / Content / Inbound Marketing

11:35 AM – 11:55 AM
John Doyle, Alure Home Improvements

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See how Alure Home Improvements has implemented Social, Content and Inbound Marketing in a real-world practical experience and what affect it has had upon their customers and business.

Transforming an Enterprise – A Journey in Customer Experience Management

12:00 PM – 12:20 PM
Cemex

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See how to manage a customer from when they first visit your website to when they make a purchase.
Lunch Break & Networking 12:30 PM – 1:30 PM

Defining the Digital Handshake

1:30 PM – 1:50 PM
Jillian Vorce, The Jillian Group

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People do business with those that they know, like, and trust. To build trust in a relationship with a client, it starts off with a simple handshake, the trick is how to show trust online with your clients. Jillian shares how connecting with someone and building trust online truly defines the digital handshake and why it takes the same connection principal face-to-face and bringing it to online relationships.

Return on Engagement. Do you really know how to measure success?

1:55 PM – 2:15 PM
Brad Blake, Hill Holliday

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As Digital Marketers, just 5 years ago we found ourselves having to sell social. Today, we no longer have to do that. Companies, brands and decision makers clearly get the value of social. They are where we were 5 years ago. But now, more than ever we need to measure the impact and value of social to get buy in from the top. The metrics for success often times come down to quality over quantity. Or at least quality before quantity. Brad will provide specific recommendations and takeaways on the best way for you to measure success of your social media efforts.

Case Study – A Small Company’s Approach to Inbound Marketing

2:20 PM – 2:40 PM
ICTG

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Find out about ICTG’s implementation of Inbound Marketing and how it is being used to attract and keep it’s customers.
Networking 2:45 PM – 3:15 PM

The Secret to Creating Great Video Content

3:15 PM – 3:35 PM
Butch Stearns, The Pulse Network

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Butch Stearns will talk about what makes a great video, what pitfalls to avoid, and how to make your video compelling and exciting.

Case Study – Video Marketing that Makes a Difference

3:40 PM – 4:00 PM
Brightcove

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What impact does Video Marketing have and how can it affect your business? Hear about a case study that details the impact Video Marketing can have on your business.

The Keys to Converting MQLs and SQLs

4:05 PM – 4:25 PM
Dave McLaughlin, Vsnap

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When a Marketing Qualified Lead (MQL) gets converted to a Sales Qualified Lead (SQL), it’s a whole new game. Sure, Inbound Marketing and Marketing Automation are great in the top half of the funnel, but Sales leaders need their own unified belief system to frame and guide tactics in the bottom half. Here, success requires strong training plus a combination of tools that provide insight with other tools that help reps create trust and establish relationship. Dave will outline a new SQL conversion framework and walk us through several common obstacles — plus the solutions that sales teams can employ to close more SQLs and increase revenue with no new marketing spend. For background, see Dave’s Tools & Tactics To Close More SQLs.

Email Marketing for the Next Generation

4:30 PM – 5:00 PM
Robert Rose, Digital Clarity Group

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Learn about the new ways that email marketing campaigns are being done when it comes to reaching out to the next/new generation of customers.
Cocktail Reception Partnership Opportunity 5:00 PM – 6:30 PM

Exclusive Dinner Partnership Opportunity

7:30 PM

Wednesday, November 12th

Registration Opens

7:00 AM
Coffee & Networking 7:00 AM – 8:30 AM

Social Media Breakfast

7:30 AM – 9:45 AM
Robert Collins, FleishmanHillard

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Social media experts and newbies alike come together to eat, meet, share, and learn about a different social media topic. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all encouraged to attend.
Stephen Saber & Butch Stearns, The Pulse Network

Welcome to Day Two

9:45 AM – 10:00 AM
Networking Break 10:00 AM – 10:45 AM

Strategic Writing for Content Marketing

10:45 AM – 11:05 AM
Byron White, ideaLaunch & WriterAccess

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Writing content for your marketing needs to accomplish several goals for your business. Byron will discuss how to create and write content and what strategy you need to have it be successful.

Content Marketing – The Key to Turning Prospects into Members and Customers

11:10 AM – 11:30 AM
Carol Ann Faber, NFPA

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Every company is looking to increase it’s customers and members. Hear about the steps one company, NFPA, took with Social Media and Inbound Marketing to increase it’s membership and how it affected their customers.

Omnichannel Content Excellence

11:35 AM – 11:55 AM
Scott Liewehr, Digital Clarity Group

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Scott Liewhr, president of Digital Clarity Group, will present a talk about Omnichannel Content Excellence.

Building a Network Through Collaboration: How Harvard Engages with Content Marketing

12:00 PM – 12:20 PM
Anne Cushing, Harvard

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See how Harvard utilized content marketing when it comes to building a network and how they then collaborate with the users.
Lunch Break & Networking 12:30 PM – 1:30 PM

Train Your Head to Think on It’s Feet

1:30 PM – 1:50 PM
Chet Harding, Improv Asylum

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Chet combines his corporate and acting/directing backgrounds to deliver an engaging lesson that utilizes improvisational techniques to break down conventional corporate thinking and to introduce a new set of skills to drive individual and team success.

Crossfit Open Content Model for Community Engagement

1:55 PM – 2:15 PM
John McEvoy, Crossfit Craic

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Every company has a “secret sauce”. And most of us don’t give it away for free. But John McEvoy does and he’s building a successful business by doing so. Listen and learn how this model has worked very successfully for John and his business and how you can use it too. As the owner of Crossfit Craic, John and his staff have a mission to improve the quality of their clients lives through the implementation of lifestyle, nutritional and fitness prescriptions and practices. They do this by building and fostering a community built on a team environment mentality that’s goal is to drive everyone to be the best they can be. John is so confident in his mission and purpose that he gives away his workouts for free. So why do people join? Why is his business thriving when people can see his workouts without having to pay or register to get them? Listen to John explain and learn why and how this model can work for you.

Case Study – Driving Digital Loyalty

2:20 PM – 2:40 PM

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Having a customer visit your site once is easy. Learn different strategies for how to keep your customer coming back and keeping your site fresh and exciting.

Closing Keynote

3:00 PM – 4:00 PM
Exciting Announcement Coming Soon!!!

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Exciting Announcement Coming Soon!!!

Contact Us!

Partners - Jeff Goode
781-821-6691 · Email

Attendee and Speaker Inquiries - Kerry Tanner
781-821-6659 · Email

Group Sales - Brendon Bosy
781 821-6743 · Email