Tuesday, November 11th
Join us on the first day of IMS for an exceptional line up of speakers. Come meet Jon Miller, the Co-Founder of Marketo; Top Industry Strategist, Jason Thibeault; Marketing God, Larry Weber; Expert and Entrepreneur, Hollis Thomases.
Real Life Experiences in Marketing Automation
Ready, Set, Grow: How to Build Your Business with Inbound
The New Customer Experience Paradigm
How Every Company Can Become a Media Company
One Company’s Experience in Social / Content / Inbound Marketing
What Marketing Now is Really All About
Defining the Digital Handshake
Return on Engagement. Do you really know how to measure success?
How To Turn Your Resource Center Into A Lead Generation Machine
Read more about Yoav Schwartz
Key Skills Digital Marketers Need to Stay Relevant and Customer Centric
Video Marketing Playbook: Five Ways Video Can Jumpstart Marketing Success
The Keys to Converting MQLs to SQLs
5 Insights You Probably Didn’t Know from your Cross-Channel Marketing Programs
Exclusive Dinner Partnership Opportunity
Wednesday, November 12th
Start day two with the biggest social networking group in the area. Then stick around while Chet Harding, founder of Improv Asylum, gives a lesson on improvisational techniques to help with your content marketing.
Social Media Breakfast: #SMB38 / Content Marketing Done Right – The Social Effect and Measuring Success
- Lindsay Crudele, City of Boston
- Glenn Gaudet, GaggleAMP
- Daniel Sullivan, Crowdly
Our special IMS Breakfast event will focus on how to build and manage your own social communities for success – creating and controlling your own content and brand narrative, all awhile leveraging the cultural momentum of social and digital of today.
- • 5 steps to better leverage the value of your existing social media channels
- • How to create your own branded social platform for customer engagement
- • How to reward and nurture existing customers to grow your business
• How to generate net new leads
• How to inspire and engage industry influencers to support your brand and marketing.
Read more about Robert Collins
How to Think Mobile
Strategic Writing for Content Marketing
The Value of Connecting with End Users
Omnichannel Content Excellence
Driving Engagement through Learning: 4 Practical Takeaways from the HarvardX for Alumni Experiment
Train Your Head to Think on Its Feet
Crossfit Open Content Model for Community Engagement
How to Better Engage with Current and Prospective Customers
Lead Nurturing 101
*Please note, schedule subject to change.