IMS attracts forward looking PR, business executives and leading marketing professionals from top organizations like American Express, Cisco, EMC, JetBlue, LL Bean, MIT, Pearson, PepsiCo, SAP, Staples, and TD Bank, plus innovative solution providers, along with creative digital and social media practitioners, researchers and management consultants.
Brad Blake | VP Social Media, Hill Holliday
With a career that’s spanned the worlds of television, interactive production and implementing social media strategies for the Massachusetts Governor’s Office, Brad brings a unique perspective to his role at Hill Holliday. In addition to overseeing social media programs, content and experiences for brands including Bank of America, John Hancock and Harvard Pilgrim, he also helps them utilize and integrate social throughout their entire organization, from customer service to employee training. When not talking too much about social media his dislike of made up holidays that brands love to attach themselves to, he’s usually talking too much about Crossfit or nutrition.
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Paul Casinelli | Director, Product Marketing, Digital Marketing Solutions, Brightcove
Paul Casinelli is the Director of Product Marketing, Digital Marketing Solutions at Brightcove. In this role, he is focused on products that help brands and enterprises more effectively connect with their target audience. Paul’s responsibilities include creating and executing product go-to market strategies and developing video marketing best practices to drive improved results. He will be speaking at IMS about how successfull marketing with video is, the essential technologies for video marketing, how video fits within your overall technology stack and best practices to drive real results.
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Kellie Celia | Associate Director, Alumni Digital Engagement, Harvard
Kellie Celia is the Associate Director, Alumni Digital Engagement at Harvard University where she managed the communications campaign for HarvardX for Alumni this past spring. Her work revolves around engagement marketing, using digital tools to connect Harvard alumni with the University and each other. Prior to entering the higher education field, Kellie worked in marketing communications in the film and publishing industries, managing marketing campaigns for an array of book launches and feature films including The Giver with Jeff Bridges and using social media platforms to create and grow a robust network of digital brand ambassadors. She has also worked with dozens of authors to establish and grow their brand presence online. In her free time, she enjoys engaging with the ed tech start-up scene in Boston and singing in her band.
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Bob Collins | Vice President, Digital & Social Media, FleishmanHillard
Collins leads the Digital & Social Media practice with FleishmanHillard’s Boston office, working with global brands, influential knowledge organizations and visionary start-ups. Working along side the digital, social and content teams, Collins serve as the day-to-day lead social strategist for multiple clients. FleishmanHillard is fully integrated marketing agency with local expertise across corporate communications, internal communications, product marketing, social media, video production, design and digital strategy. When Bob isn’t strategizing how to save the digital world, he is day dreaming about being a super hero… oh wait he is, to his amazing son.
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John Doyle | Director of Technology and Communications, Alure Home Improvements
As the Director of Technology and Communications for Alure Home Improvements, John is responsible for the company’s technology and its Social Media presence. Alure is recognized as one of the nation’s leading remodelers, and has completed eight builds for the Emmy Award winning TV show Extreme Makeover: Home Edition. Overall, John has 15 years of experience in the technology industry having worked for such companies as: Lehman Brothers, Merrill Lynch and Cablevision. As a speaker at events such as the 2010 Inbound Marketing Summit – Boston, 2011 – 140 Character Conference Long Island, and the 2011 Fair Media Council Summer Social Boot Camp, John has been able to share his experience with social media platforms and what it has meant to his personal and professional growth. A resident of Bayville, Long Island, John is active in his community having served the local Fire Company for 30 years and is one of only five members to have been elected to the offices of Chief, President and Trustee in their 90 year history. An active Little League and CYO coach, John also enjoys golf, boating, reading and free time with his wife Carolyn and two sons.
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Carol Ann Faber | Director, Program Promotions and Content Marketing, National Fire Protection Association
Carol Ann Faber is an experienced association marketer. For the past 13 years, she has been director of continuity products at the National Fire Protection Association. She also was Vice President of Marketing at the Community Association Institute and served eight years as director of marketing at the National Society of Professional Engineers.
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Brian Halligan | CEO and Co-Founder, Hubspot
Brian Halligan is the CEO and co-founder of HubSpot, an inbound marketing and sales platform company in Cambridge, MA. Prior to HubSpot, Brian was a venture partner at Longworth Ventures and a VP of sales at Groove Networks, which was later acquired by Microsoft. He has authored two books, Marketing Lessons from the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs which he co-wrote with Dharmesh Shah. Brian serves on the boards of directors of Fleetmatics Group (FLTX), a global provider of fleet management solutions, and the Massachusetts Innovation and Technology Exchange (MITX). Brian was named Ernst and Young’s Entrepreneur of the Year in 2011 and one of Glassdoor’s 25 Highest Rated CEOs in 2014.
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Chet Harding | Co-founder, Improv Asylum
A co-founder of Improv Asylum (as seen on HBO, ABC and profiled in Dewars national advertising), Chet has several years of corporate training experience. Prior to opening Improv Asylum Chet worked at Leo Burnett Advertising and Polaroid. At Polaroid, he was their Director of North American Advertising and PR for four years, overseeing the company’s national advertising, multi-million dollar media buying and planning, and PR. At Leo Burnett, he worked in New Business Development, as well as on the Kellogg’s account, including product development for new cereals.At Polaroid, Chet on a Marketing Excellence Award and worked on several Clio award-winning ads/campaigns. He has also been published in the Harvard Journal of Negotiation.He combines his corporate and acting/directing backgrounds to create a training program that utilizes improvisational techniques to break down conventional corporate thinking and to introduce a new set of skills to drive individual and team success.
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Scott Liewehr | President and Principal Analyst, Digital Clarity Group
Scott is an analyst, consultant, speaker, strategist and writer on topics related to digital content technology. He believes digital content is transforming the enterprise, and strives to provide pragmatic advice and clarity to help organizations through the change. He is the President and Principal Analyst at the Digital Clarity Group (DCG), a research and advisory firm focused on helping leaders navigate the digital transformation, and he is the elected President of the Content Management Professionals association. He is also the host of the monthly CMS-Connected webcast and the chair of the Engagement Track at Gilbane conferences. Scott also serves on the Board of the School for Language and Communication Development, a Pre-K through 12 school for children with autism-spectrum disorders in Long Island and New York City.
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John McEvoy | Founder and Coach, Crossfit Craic
John grew up in Ireland, moved to New Zealand in 2007, then moved to America in 2009. He has been involved in the fitness industry for over 7 years working with people from all walks of life. It was his dream to own his own gym since he was 14 years old and in 2010 that dream came true when himself and his wife, Sara opened the doors to CRAIC to share their world with the public.
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Dave McLaughlin | CEO and Co-Founder, Vsnap
I love to build teams to pursue ambitious projects. I take a leading position in shaping the vision and the goals for the venture, then recruiting and leading the team that will go out and bring that narrative to life. I’ve done this most recently as a Co-Founder of Fig Card, a mobile payments startup acquired in April 2011 by eBay / PayPal. Previously, I’ve done this in film, government, and the non-profit space. Now I’m excited and grateful to do it again with Vsnap, helping businesses use short video messages to bring feeling and a sense of personal connection back into their customer interactions.
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Jon Miller | VP and Co-Founder, Marketo
Jon is a VP and co-founder at Marketo, where he currently leads the Marketo Institute, a center for research into engagement marketing. Jon is a speaker and writer about marketing best practices, and is the author of multiple Definitive Guides including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an advisor to various start-ups. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.
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Michael Rutter | Communications Director, HarvardX/Harvard Public Affairs and Communications
Michael Patrick Rutter is a communications director in the Harvard Public Affairs and Communications Office supporting institutional strategic priorities in advances in learning (including online learning opportunities through HarvardX and edX, educational research, and related grants and support).
He previously served as the communications director for the Harvard School of Engineering and Applied Sciences, helping to manage and position its transition from a division to a school. Other past roles include senior project manager for online consumer health information at Harvard Medical School and editor for the brain and biological sciences publishing program at The MIT Press. Michael is on the Advisory Board of the Regis College’s Master of Arts in Professional Writing for New Media; co-editor of the “Higher Ed Beta” blog for Inside Higher Ed; and a Harvard College freshman advisor. He has an A.B. in liberal arts From Kenyon College and certificates in management and technical writing.
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Stephen Saber | Chief Executive Officer, The Pulse Network
Stephen was formerly President of CrossTech Partners and CEO of New Marketing Labs, which merged with The Pulse Network in the spring of 2011. Earlier in his career he was a managing director at Cambridge Technology Partners (CTP) – one of the fastest growing public IT Services companies. CTP became the leading IT consulting and systems integration firm focused on the deployment of client-server based business applications for Fortune 500 clients. Over the past 5 years, Stephen has played a leading advisory role in 4 major M&A transactions ranging from $30M to $450M in Digital Media and IT. He currently guest lectures in the entrepreneurship program at Babson College. Stephen received his M.B.A. from Harvard Business School and B.A. from Harvard University.
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Nick Saber | President, The Pulse Network
Nick previously served as President of CrossTech Media, LLC, managing over 30 events in the technology space, and COO at Exgenex. At CrossTech he was involved with managing 4 acquisitions over the past 5 years. Earlier in his career Nick was a managing consultant at Coopers and Lybrand, where he sold and managed IT Systems, IS projects, and Business Reengineering projects for Fortune 1000 companies. Currently focused on TPN’s delivery excellence, Nick has overseen successful engagements for clients such as Alure Home Improvement, Citrix, eBay, Kodak, Resurrection Health, Sony, and Symantec. Nick holds a bachelors degree from Babson College.
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Yoav Schwartz | founder & CEO, Uberflip
Yoav Schwartz is the CEO and founder of Uberflip, the only content marketing platform that creates killer experiences designed to generate leads. With a Computer Science degree from the University of Western Ontario, Yoav is a unique combination of a creative and analytical thinker. Over the years, he has combined his love of technology with his inherent talent for product and design, showing that he knows what customers want – often even before they do.
After the success of Uberflip’s debut product, Flipbooks, Yoav realized that there was a major gap in the content marketers space. Too much fragmentation, little control over the experience and a complete lack of insight into what was working led him and his team to the creation of Uberflip Hubs. Dynamic speaker, product architect, thought leader and amateur musician, Yoav truly believes in the power of delightful products and engaging content. In his spare time, Yoav likes to kick back with one of his guitars in hand; most recently trying to perfect Bach’s Bourree in E minor.
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Butch Stearns | Chief Customer Officer, The Pulse Network
Responsible for The Pulse’s community outreach and lead generation, original programming and corporate communications, Butch brings more than two decades of TV and Radio sports broadcasting experience, along with extensive sports marketing and sales experience. His broadcasting experience includes WFXT-TV Fox 25 Boston, Comcast Sportsnet New England, WMAQ-TV (NBC) Chicago, KAAL-TV (ABC), WEEI Boston, WDFN Detroit, KFAN Minneapolis, and the Sporting News Radio Network. He is a frequent host/emcee at fundraising events in the Boston area and since 1987 has maintained the Arthur F. Stearns memorial fund. Butch holds a bachelors degree from Stonehill College.
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Jason Thibeault | Senior Director of Marketing Strategy, Limelight Networks
Jason Thibeault is the senior director of marketing strategy for Limelight Networks. In this role he helps direct Limelight’s corporate messaging and positioning, develops whitepapers and e-books, blogs, and evangelizes the Limelight solution offering to audiences around the world. He holds a B.A. in English from the University of California, Irvine Honors Program and a M.A. in English, with distinction, from California State University, Northridge. Jason is the co-author of the marketing thought-leadership book ‘Recommend This! Delivering Digital Experiences People Want to Share’ (Wiley), the middle-reader chapter series ‘Marmalade’ (Dime Novel Books), and rethinkeverythingblog.com. He is an inventor on a number of technical patents with Limelight Networks.
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Hollis Thomases | Principal Analyst, Digital Clarity Group
As Digital Clarity Group’s Principal Analyst heading up the Digital Ad-Marketing practice area, Hollis focuses on the ecosystem involving brands, agencies and adtech players. Having founded her own digital agency in 1998 after a career working client-side, Hollis brings a deep history to her 360-degree perspective. With one book, four columns, over 1,000 published articles, and 16 years working in, analyzing and writing about the digital ad/marketing industry, Hollis is exceptionally qualified to navigate this fast-changing landscape. Both buy- and sell-side businesses benefit from Hollis’s drive to help them make better-informed decisions about how to spend their dollars and resources on, in and derive new revenues from the ad/marketing universe.
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Jillian Vorce | Networking Ambassador
Jillian Vorce is a renowned Professional Connector who thrives on working with organizations who are focused on and committed to creating authentic engagement with their stakeholders. Through consulting, teaching workshops and her soon-to-launch podcast and book, Jillian presents strategies ad tactics to develop and nurture relationships with customers, clients, employees, donors and volunteers. Jillian has built a vast and diverse global network that she leverages to create more success. She believes modern tools and technologies can empower each individual to create their own ecosystem, fostering an abundance of opportunities. This is the basis of her signature “Digital Handshake”.
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Larry Weber | Chairman and CEO, Racepoint Global
Larry is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online. Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry’s first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including ARM, Bank of America, AT&T, Fidelity, General Electric, IBM, Microsoft, New York Stock Exchange, Standard & Poors and many more.
In 1987, Larry started his own public relations company, The Weber Group, which within a decade became the world’s largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named chairman and CEO of Interpublic’s Advanced Marketing Services, a $3 billion unit with 12,000 people and including the company’s public relations, research and analysis, and entertainment holdings.
Larry serves on a number of Boards of corporations, non-profit organizations and academic institutions. He is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. In 2013, Larry was a speaker and a member of Oxford’s 2013 Union Debate team at the annual Silicon Valley Comes to Oxford at the Saïd Business School.
Larry has authored four business and marketing books, including The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies (Random House/Crown Business, 2002), business bestseller Marketing to the Social Web: How Digital Customer Communities Build Your Business (Wiley & Sons, 2007, with a second edition in 2009), Sticks & Stones: How Digital Business Reputations Are Created Over Time…And Lost in a Click (Wiley & Sons, 2009), and Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (Wiley & Sons, 2011). Larry’s newest book, The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, was released in Spring 2014.
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Tom Webster | VP of Strategy, Edison Research
Tom is a specialist in consumer behavior, and has spent nearly 20 years telling stories with numbers and trying to gain insights from data. If you believe brands need to become media, then brands need to understand their audience–and that’s simply not possible without inviting them into the process. That’s been the foundation of his work, and has driven his passion for helping brands understand just what it takes to incorporate the voice of the consumer into their marketing, sales and operations.
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Byron White | Founder, WriterAccess
ideaLaunch was founded by Byron White, one of the original content marketing revolutionaries and serial entrepreneur who balks at the word “can’t.” After a battle with cancer in 1992, he founded the Lost Ball Golf Tournament that’s raised more than $100k for the Jimmy Fund. His giving nature is likewise noted with his proudest accomplishment, which is gainfully employing so many people over the years as an entrepreneur. This published author, popular speaker, radio and webinar host doubles as an outdoor gas grill fanatic. Working is his thrill and passion, although he strives to make it fun and does in fact cherish every minute with his wife.
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