Agenda

Inbound Marketing Summit:
New York City

Strategy – the Trends and Models
Content – the new Campaigns
Tools – the Platforms and Apps
Overview and Case Studies

April 3, 2013

8:45 AM – 9:00 AM
Welcome Remarks
Butch Stearns, CCO, and Allen Bonde, Chief Strategist, The Pulse Network
9:00 AM – 9:30 AM
Opening Keynote: The Social TV Landscape
Mike Proulx, SVP and Director of Social Media, Hill Holliday
9:30AM – 10:00 AM
Morning Keynote: Digital Media and Marketing: Learning from Sports Entertainment – a Fireside Chat
Michelle Andres, VP, Digital Media, Baltimore Ravens and Butch Stearns, CCO, The Pulse Network
10:00 AM – 10:45 AM
BREAK & EXHIBITS
10:45 AM – 11:15 AM
IMS expert panel – The State of Inbound Marketing
Moderator: Allen Bonde, Chief Strategist, The Pulse Network
featuring Thomas Koletas, SVP, Madison Logic, Sam Mallikarjunan, Head of eCommerce Marketing, HubSpot, Steve Rotter, VP of Digital Marketing Solutions, Brightcove, and Jennifer Wong, Marketing, HasOffers
11:15 AM – 12:00 PM
Executive Brief Live! – Case Study Presentations
featuring Triumph Motorcycles, with Mike Matteo of Bridgeline Digital (11:15-11:35) and
Pixability, with Rob Ciampa, VP of Sales & Marketing (11:40-12:00)
12:00 PM – 12:30 PM
IMS expert panel – Open Source CMS and Web Publishing – Which Way Should I Go?
Moderator: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group
featuring Dave Dabbah, GM/VP, Hawq.com a service of Ephox, Stephen Sanzo, COO, Isovera, and Tom Wentworth, Chief Marketing Officer, Acquia
12:30 PM – 1:30 PM
LUNCH BREAK AND NETWORKING
1:30 PM – 2:00 PM
Afternoon Keynote: Content-based Marketing Comes of Age
Trip Kucera, Senior Analyst, Marketing Effectiveness, Aberdeen Group
2:00 PM – 2:30 PM
Future of Advertising expert panel
Moderator: Rick Bakas, Founder, Bakas Media
featuring Michael De Monte, Founder and CEO, ScribbleLive, Peter Dycus, Director of Digital Production, Switch, Micheal Loban, VP, InfoTrust, and Catherine Schenquerman, Digital Advertising Manager, JetBlue Airways
2:30 PM – 2:50 PM
Executive Brief Live! – Case Study Presentation
featuring Alure Home Improvements, with John Doyle, Director of Technology and Communications
3:00 PM – 3:30 PM
IMS expert panel – Social CRM and Fan Marketing Tools
Moderator: Neil Glassman, Principal Strategist, WhizBangPowWow
featuring Mark Cooper, CMO, Offerpop, James Delaney, Chief Operating Officer, Marketwire, and Carree Syrek, Chief Strategy Officer, Kinetic Social
3:30 PM – 3:50 PM
BREAK & EXHIBITS
3:50 PM – 4:20 PM
Afternoon Keynote: Customer Storytelling: Elevating the Voice of the Customer in a B to B World
Julie Roehm, Chief Storyteller, Senior Vice President Marketing, SAP
4:20 PM – 5:00 PM
Wrap-Up Panel – Defining the New CMO (and what it means to their team)
Moderator: Butch Stearns, CCO, The Pulse Network
featuring Neil Glassman, Principal Strategist, WhizBangPowWow, Shwen Gwee, VP Edelman, Pete Krainik, Founder and CEO, The CMO Club, and Margaret Molloy, CMO, Velocidi
5:00 PM – 6:00 PM
NETWORKING RECEPTION – sponsored by Digital Clarity Group (DCG)

April 4, 2013

8:40 AM – 8:50 AM
Day Two Opening Remarks
Butch Stearns, CCO, and Allen Bonde, Chief Strategist, The Pulse Network
8:50 PM – 9:15 PM
Morning Keynote: Building a Mobile Focused Inbound Strategy
Rick Bakas, Founder, Bakas Media
9:15 AM – 9:45 AM
Morning Keynote: What the Hell is Content Marketing?
featuring Jim Howard, CEO, CrownPeak
9:45AM – 10:15 AM
IMS expert panel – Measuring Influence
Moderator: Tom Hoffman, Executive Business Editor, 1to1 Media
featuring Jennifer Betka, SVP of Marketing, Wikia, Patrick Cahill, Principal, beep! Directed Voicemail, and Jackson Jeyanayagam, VP of Digital Strategy, Taylor
10:15 AM – 10:45 AM
BREAK & EXHIBITS
10:45 AM – 11:30 AM
Executive Brief Live! – Case Study Presentations
featuring The ONTRAPORT story, with Landon Ray, CEO and Lena Requist, COO – highlighting the founder of B-School and MarieTV.com – Marie Forleo (10:45-11:05) and
“Sales Shift: How inbound marketing has turned sales upside down,” a book preview with Frank Belzer, VP of Corporate Training, Kurlan and Associates (11:10-11:30)
11:30 AM – 12:00 PM
IMS expert panel – Practical Big Data Strategies for Marketers
Moderator: Cathy McKnight, Partner and Principal Analyst, Digital Clarity Group
featuring Mickey Alon, CEO and Co-founder, Insightera, Andrew Dumont, Director, SEOmoz, Bill Hughes, VP Business Development and Innovation, Pearson, and Chris Selland, VP Marketing, HP Vertica
12:00 PM – 1:00 PM
LUNCH BREAK AND NETWORKING
1:00 AM – 1:30 PM
IMS expert panel – Search, Email and Mobile Marketing: What’s Hot for 2013?
Moderator: Ginger Conlon, Editor-in-Chief, Direct Marketing News
featuring Michelle Jimenez, Sr. Manager, Acquisition Marketing, Gilt City, Todd Parsons, founder and CEO, ADITIVE, and Mike Veilleux, Director of Email Product, Dyn
1:30 PM – 2:00 PM
Afternoon Keynote: Community Building and the Future of Agencies – a Fireside Chat
Larry Weber, CEO and Chairman, Racepoint Group and Butch Stearns, CCO, The Pulse Network
2:00 PM – 2:20 PM
 Executive Brief Live! – Case Study Presentation
featuring Toronto Film Festival (TIFF), with Michael De Monte, Founder and CEO of ScribbleLive
2:20 PM – 2:35 PM
BREAK & EXHIBITS
2:35 PM – 3:05 PM
Afternoon Keynote: Getting Hamleted: Three Tragic Digital Marketing Flaws That Can Ruin Your Brand Online
Jason Thibeault, Sr. Director of Marketing Strategy, at Limelight
3:05 PM – 3:35 PM
Afternoon Keynote – Inbound Marketing: A Love Story
Mike Volpe, CMO, HubSpot
3:35 PM – 4:00 PM
Closing Keynote: Selling at the Top of the Funnel with Targeted Rich Media
Allen Bonde, Chief Strategist, The Pulse Network, and Partner, Digital Clarity Group
4:00 PM – 4:30 PM
Wrap-Up Panel: The New Enterprise Marketing, Audience Feedback + Looking Forward to IMS San Fran
Butch Stearns, CCO, and Allen Bonde, Chief Strategist, The Pulse Network
4:30 PM
DEPART

Contact Us!

Partners - Jeff Goode
781-821-6691 · Email

Attendee and Speaker Inquiries - Kerry Tanner
781-821-6659 · Email

Group Sales - Brendon Bosy
781 821-6743 · Email