Named as "the Ultimate Entrepreneur for the Information Age" by Business Week, Seth Godin is an agent of change and world renowned author of more than 10 nationally acclaimed business and marketing books that have altered the way marketers think about their strategies and the way they work. His book entitled, "Purple Cow: Transform Your Business by Being Remarkable" was a New York Times and Wall Street Journal bestseller and has enabled businesses to throw out their old marketing habits and create new marketing strategies that get them noticed. Seth Godin is an avid public speaker and has been named as one of the 21 Speakers for the Next Century by Successful Meetings. His popular marketing blog, "Seth's Blog" is ranked #1 by the AdAge Power 150. He holds an MBA from Stanford.
David Meerman Scott is a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the author of the best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 17 languages. Check out his blog or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.
Amy Bermar is the president of Corporate Ink, the award-winning tech PR firm. She founded the company in 1989, after a career as a journalist, determined to create the kind of PR firm that most reporters say they never find: One that delivers smart positioning, credible information and a straightforward style. Since then, she's helped propel dozens of companies to successful IPOs or acquisitions. Almost all of her clients hail PR as one of their top-performing initiatives. Corinne Federici is the director at Corporate Ink. She leads the company's information security practice, and also works with healthcare IT, supply chain and electronic content management companies. Though she perpetually looks 21, she's been in the business for nearly a decade, and started her career covering breaking news as an evening news producer at the FOX affiliate in Hartford.
As President & Chief Find Officer for Find and Convert, Bernie is a well respected expert in the field of Internet Marketing with over 25 years experience in sales, marketing and executive roles in the enterprise software and Internet industries. In 2002, he founded Find and Convert, a web marketing and search engine optimization company serving mostly B2B clients nationwide. Bernie is a frequent speaker, blogger and is writing a book on social media for B2B communities. Bernie can be reached at http://www.findandconvert.com/blog
Brent Leary is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. His client list includes Microsoft, Intuit, Cisco, Research In Motion and the state of Georgia's Depart of Economic Development. Recognized by InsideCRM as one of 2007's 25 most influential industry leaders, Leary also received CRM Magazine's Most Influential Leader Award in 2004. He serves on the national board of the CRM Association, and as a subject matter expert for the Small Business Technology Task Force. He's been quoted in several national business publications, including the Wall Street Journal, Newsweek and Entrepreneur magazine. Leary writes regular online columns for Inc. and Black Enterprise magazines. He hosts and produces the popular Technology For Business $ake radio program. Leary's blog can be found at www.BrentLeary.com.
Brian Halligan is co-founder and CEO of HubSpot, an inbound marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Previously, Brian worked as a venture partner at Longworth Ventures and held senior sales and marketing roles at Groove Networks and Parametric Technology Corporation. Brian holds an MBA from the MIT Sloan School of Management and now occasionally lectures at MIT on the science of selling.
Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at http://chrisbrogan.com, a popular social media blog. Chris is also the cofounder of the PodCamp unconference series, exploring the use of new media community tools to extend and bulid value, and currently serves as VP Strategy & Technology at CrossTech Media, an events and technology services business. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.
Christopher S. Penn is the CTO of the Student Loan Network, founder/producer of the multi-award winning Financial Aid Podcast, co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast. Mr. Penn has been featured in books, major publications (including the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report), and television for his leadership in new media and financial services. He speaks before diverse audiences ranging from executives of major venture capital firms, to state Departments of Education heads, to aspiring college students, on a variety of new media and financial aid topics.
David Reske is President and founder of Nowspeed Marketing, an Internet marketing firm focusing on delivering world-class lead generation solutions using online media. Before founding Nowspeed, David was founder and CEO of Onward Technologies, a web marketing, consulting and systems integration firm, where he led the company to significant growth. Reske is a veteran industry speaker at Internet conferences nationwide.
Dharmesh Shah is co-founder and Chief Software Architect of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers. Prior to HubSpot, Dharmesh was founder and CEO of Pyramid Digital Solutions, an enterprise software company selling to large financial services companies. Pyramid was a three time winner of the Inc. 500 award and an industry leader in providing innovative web applications available to millions of consumers. The company was acquired by SunGard Data Systems in 2005. Prior to Pyramid Digital Solutions, Dharmesh held a number of technology management and development positions. Dharmesh also authors OnStartups.com, an online community for entrepreneurs, which is one of the top 10 most read startup blogs with over 10,000 subscribers. He is an active member of the Boston area entrepreneurial community and a frequent speaker on the topic of startups and internet marketing. Dharmesh holds a B.S. in Computer Science from the University of Alabama and an M.S. in the Management of Technology from MIT.
Greg Verdino is a recognized expert on marketing innovation, emerging media, and Web 2.0. He works as Chief Strategy Officer at crayon, a strategic advisory group that helps companies ‘join the conversation' through the power of community, dialogue, and partnership. His unique, sometimes controversial, perspectives on media and marketing are presented at http://gregverdino.com, one of the most influential marketing blogs. Greg leverages over 17 years of experience in online media, advertising, marketing and technology in his strategic role at crayon, in writings on his blog and other publications, and at conferences and events across the country.
As CEO of Loyalty Builders, Mark Klein, PhD combines his background in the sciences with his entrepreneurial spirit to push the limits of modern-day marketing. Before embarking on his latest effort, he founded and sold three software companies, IE Systems, Channel Computing and Edge Research. After the purchase of Edge Research by Lotus in 1994, Dr. Klein joined Lotus Development Corporation and IBM as General Manager for Enterprise Integration, a position he held until founding Loyalty Builders in 1999. Prior to his entrepreneurial efforts, Dr. Klein taught and performed research in theoretical physics at Bryn Mawr College, University of Wisconsin, UCLA, University of Colorado, and University of New Hampshire. Dr. Klein holds a PhD in physics from Indiana University. He recently published his first novel and you can find Mark blogging here.
Matt Cutler serves as Visible Measures' vice president of marketing & analytics where he spends his days building the company's marketplace visibility, demand generation, and customer insights programs. Previously, Matt helped found 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm, where he served as VP of Marketing. He earlier led strategic marketing at SPSS Inc., the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis Corp. [NASDAQ: NTGX], a company that he co-founded in 1994 that was the world's leading provider of web analytics. Matt plays as much soccer as he can, holds an undergraduate degree from MIT, and lives in Needham, MA.
Mike Volpe is VP Marketing at HubSpot, an Internet marketing company dedicated to helping companies leverage inbound marketing to get found online and generate more leads and sales online. Mike has over a decade of Internet marketing experience and is a frequent blogger on the award-winning HubSpot Internet Marketing Blog. Mike is a frequent speaker and hosts a popular monthly webinar series on a variety of inbound Internet marketing topics. He holds an MBA from the MIT Sloan School of Management and serves as Co-Founder and Director of the Boston Scholars Program.
Paul Roetzer is founder and president of PR 20/20, a Cleveland-based public relations and marketing firm, and the industry's leading provider of standardized services and set pricing. Through PR 20/20, which launched in November 2005, Roetzer is focused on continually evolving the development, pricing and delivery of PR and marketing services. Roetzer's professional expertise includes: strategic planning and consulting, brand marketing, publicity, Internet marketing, small business marketing and sports marketing. His blog can found at www.pr2020.com/blog.
Peter comes to iStrategyLabs with a breadth of knowledge and experience perfectly suited for his role, which focuses on producing marketing campaigns that marry the online and offline worlds. In prior roles, Peter has been a TV producer, art director, international content licensing executive, documentarian, concert producer, and digital strategist. A natural web-geek at heart, Peter remains focused on the interactive side of the advertising business, providing clients with digital strategies that leverage all areas of The Interactive Universe, but his producer mentality drives the experiential and content production side of the iStrategyLabs business. From web site creation to online media campaigns, mobile marketing and social media, Peter has the experience and understanding to help marketers wrap their minds and business models around the interactive space. He has a degree from Emory University's Goizueta Business School with a focus on operations, management and entrepreneurship. He is also an alumni board member of the Goizueta Business School and Greater DC Cares.
Sylvie Harton brings more than 17 years of experience in the financial, media & communications, direct marketing and fundraising industries to Marketwire and in her current role, directs the company's eastern US sales teams. Sylvie has a solid foundation of successful sales, sales management and business development positions and is known for her strong customer focus, intimate knowledge of the newswire industry and superb organizational skills. In addition, Sylvie has become an expert in New Media, sharing details with PR, IR, and MarCom professionals on how best to leverage all aspects of the Internet to maximize success for any company's communication goals. Sylvie is fully bilingual (English and French) and her education includes a Bachelor's Degree in Civil Law, a Bachelor of Administration and Commerce (Finance), and completion of INSEAD's program, Competing in the Information Age.