Mickey Alon | CEO and Co-founder, Insightera
Mickey is Co-founder and CEO of Insightera, a real-time B2B personalization platform. He draws on his rich sales, managerial and entrepreneurial experience to lead Insightera’s strategic activities. Mickey has been an entrepreneur for 15 years. Prior to Insightera Mickey held leading positions in start-up and public companies such as GigaSpaces, Comverse (NASDAQ:CMVT), Ness (NASDAQ:NSTC) and co-founded wireless-k a B2B – the first social enabled niche marketplace. Mickey is a big believer in the future of applying real-time technology and science into marketing. By using machine learning and real-time processing to automatically handle targeting, timing and content he wants to help marketers drive business results.
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Michelle Andres | VP, Digital Media, Baltimore Ravens
Michelle Andres, a 15-year sports entertainment professional who joined the Super Bowl XXXV and XLVII Champion Baltimore Ravens in 2006, leads the franchise’s digital media strategy. She is responsible for the team’s online presence including BaltimoreRavens.com and all social media, mobile marketing, digital sales, email and database marketing, market research and photography. Serving and engaging fans is a top priority and, thus, producing content that brings fans closer to the team and its players is the driving force behind each digital channel. Those channels also provide the organization’s sponsors a powerful vehicle to reach their respective and vast customer bases. Prior to working for the Ravens, Andres spent nine seasons with the NBA’s Orlando Magic – seven in public relations overseeing corporate communications and government relations and two leading the franchise’s newly-formed interactive marketing department. A native of Gainesville, FL, Andres earned her master’s degree in political campaign management from the University of Florida and her bachelor’s degree in political science from Furman University. She is currently an adjunct professor at Georgetown University’s School for Continuing Studies, Sports Management Master’s Program.
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Rick Bakas | Author and Founder, Bakas Media
Rick Bakas is a Certified Sommelier and the Founder of Bakas Media, an award winning new media relations firm in San Francisco, CA. He has consulted with brands such as wine.com, ABC’s Bachelor Ben Flajnik, Chateau Montelena and Portalupi Winery. Rick is also the VP of Marketing for mobile payments provider, Press Pay. In 2009 Rick became the first Director of Social Media in the wine industry for St. Supéry winery in Napa valley. Rick is a contributor to Mashable and Flipboard under the Wine & Spirits section and has been featured in The Wall Street Journal, CNET, SF Chronicle, New York Times as well as Brian Solis’ (R)evolution series. Rick has engaged audiences through his entertaining talks on social media marketing in New York, Sydney, San Francisco, Melbourne, Vancouver, Portland, Perth, Los Angeles and Adelaide.
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Frank Belzer | VP of Corporate Training, Kurlan and Associates
Frank is the VP of Corporate Training at Kurlan and Associates and has been helping companies for years to improve the effectiveness of their sales and overall go to market strategy. Working side by side with Recognized Author and sales development expert Dave Kurlan, Frank has taken the lead in preparing programs and curriculums for Companies around the world. He played a Key Role in revising the proven Baseline Selling Model to reflect the impact of changes in the market that led to sales 2.0. Frank’s Blog, The Sales Archaeologist, draws on lessons from history and makes application to sales and business leadership. His articles have also been regularly featured in Sold Magazine and popular sales websites like Invoke Selling, Venture Fizz and Sold Lab. Frank is the author of “Sales Shift – how inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time” which is scheduled for release on January 2013. Frank is a featured speaker at sales conferences and has been invited to speak on the topic of sales and sales management throughout the world. He has trained and coached Senior Executives from a wide range of international companies including Malaysia Airlines, Petronas Chemical, Lufthansa, Arvin Meritor, Total Petroleum, Beckman Coulter, Bombardier, Schindler Elevator and many more.
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Jennifer Betka | SVP of Marketing, Wikia
Jennifer leads Wikia’s effort to broaden brand awareness and expand the company’s portfolio of media content sites. At Wikia, Jennifer is helping to define an audience of next generation editors and collaborative curation techniques that will shape the way people create and consume content. Jennifer has a successful track record of conceptualizing and executing large-scale integrated marketing campaigns for music, sports, and entertainment fan communities as well as driving revenue for multi-brand media portfolios. She’s built brands and expanded market presence for leading media companies including AOL, Time Warner, Veoh, SIRIUS XM, and the LA Times.
Learn more about Jennifer on LinkedIn.
Allen Bonde | Chief Strategist, The Pulse Network and Partner, Digital Clarity Group
Allen is Chief Strategist at The Pulse Network and Partner and Principal Analyst at Digital Clarity Group (DCG). A noted entrepreneur and industry watcher with 20 years of experience in online marketing, CRM, and e-commerce. Allen helps his clients evolve their digital marketing and business strategies to leverage social, mobile and rich media channels, and is a frequent speaker at industry and online events. Prior to joining The Pulse Network, he was co-founder and CMO at venture-funded social marketing tools company Offerpop, and was CMO and SVP of strategic services at eVergance, which was acquired by KANA Software in 2007. He has also held positions in the Media & Entertainment practice at McKinsey, started the Internet Computing practice at Yankee Group, and began his career in corporate R&D in the telecom space. He has been a guest on CNBC, Fox News and PBS television, and blogs for 1to1Media, eMedia Vitals and Just Clarity, DCG’s blog. Allen holds a BS from Worcester Polytechnic Institute with high honors, and an MS from the University of Virginia.
Patrick Cahill | Principal, beep! Directed Voicemail
Patrick Cahill is the Principal of beep! Directed Voicemail and has served as an expert resource for organizations like Citrix, Google, SalesForce.com, Hoovers, RainToday, and The Sales Lead Management Association. Patrick helps companies understand how to host compelling lead generation campaigns that attract motivated prospects, develop valuable content that builds trust and establishes credibility, and implement follow-up programs that uncover qualified opportunities.
Dorie Clark | CEO, Clark Strategic Communications
Dorie Clark, a former presidential campaign spokeswoman, is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association’s publications. She is also a columnist for Mint, India’s second-largest business newspaper. Clients like Google, Yale University, and the Ford Foundation hire her to help increase sales and enhance their brand reputation. She is the author of the forthcoming Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future, based on her recent HBR article. Recognized as a “branding expert” by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, and Smith College Executive Education. She has also lectured at universities worldwide, including Harvard University, the University of Michigan, and Georgetown University’s McDonough School of Business. She is quoted frequently in the international media, including the New York Times, NPR, the BBC, and more. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.
Ginger Conlon | Editor-in-Chief, Direct Marketing News
As editor-in-chief of Direct Marketing News, Ginger Conlon is responsible for its editorial direction and day-to-day editorial operations. Additionally, she is a member of the board of directors of the Customer Experience Professionals Association (CXPA). She was selected as one of the “Top 25 CRM Influencers You Should Be Following” by Zoho.
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Mark Cooper | Co-founder and CMO, Offerpop
Mark is Co-Founder and CMO of Offerpop, a fan marketing platform for Facebook and Twitter. Thousands of companies use Offerpop to run promotions, sweepstakes and fan engagement programs – launching campaigns in minutes and tracking performance in real-time. Mark has helped launch an array of online, mobile and media businesses, including the first TV product placement ratings service (Nielsen IAG) and the wireless industry’s first mobile virtual network operator (ESPN Mobile). He began his career building brand campaigns for leading consumer marketers in the US and Asia / Pacific, including NIKE, General Mills and Apple.
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Dave Dabbah | GM/VP, Hawq.com a service of Ephox
As General Manager/VP of Hawq, Dave brings 15 + years of innovation, marketing, sales and product development leadership to the Hawq’s nest. Dave’s background includes leading teams at Ephox, Lyris and EmailLabs. As VP of Marketing at Lyris, Dave played a key role in growing the company from $11mm to $46mm in less then 3 years. While at Lyris Dave led the brand creation and launch of the company’s flagship service, Lyris HQ. Prior to Lyris, Dave was VP and later GM of EmailLabs where he helped develop, launch and solidify EmailLabs as one of the top tier marketing software-as-a-Service companies in the marketplace. For fun, Dave enjoys running, road biking and dreams of having enough time to play golf.
Mila D’Antonio | Editor-in-Chief, 1to1 Media
Mila D’Antonio is Editor-in-Chief for for 1to1 Media where she leads the editorial direction and operations of the award-winning 1to1® Magazine and 1to1 Media.com, the 1to1 Weekly Digest, Think Customers: the 1to1® Blog, and online videos and podcasts. Prior to joining 1to1 Media, she worked for a number of trade magazines and daily newspapers in Pennsylvania and Connecticut.Mila is passionate about the customer experience and looks forward to hearing readers’ feedback about how 1to1 Media can continue to bring them value.
John Doyle | Director of Technology and Communications, Alure Home Improvements
As the Director of Technology and Communications for Alure Home Improvements, John is responsible for the company’s technology and its Social Media presence. Alure is recognized as one of the nation’s leading remodelers, and has completed eight builds for the Emmy Award winning TV show Extreme Makeover: Home Edition. Overall, John has 15 years of experience in the technology industry having worked for such companies as: Lehman Brothers, Merrill Lynch and Cablevision. As a speaker at events such as the 2010 Inbound Marketing Summit – Boston, 2011 – 140 Character Conference Long Island, and the 2011 Fair Media Council Summer Social Boot Camp, John has been able to share his experience with social media platforms and what it has meant to his personal and professional growth. A resident of Bayville, Long Island, John is active in his community having served the local Fire Company for 30 years and is one of only five members to have been elected to the offices of Chief, President and Trustee in their 90 year history. An active Little League and CYO coach, John also enjoys golf, boating, reading and free time with his wife Carolyn and two sons.
Andrew Dumont | Director, SEOmoz
Andrew is the Director of Business Development at SEOmoz, a profitable search and social optimization software company that was named Seattle Met’s Best Place to Work in Seattle. At SEOmoz, Andrew focuses primarily on scaling distribution channels, establishing key relationships and growing use of data properties, such as Mozscape. In previous lives, he held similar roles at Seesmic (acquired by Hootsuite) and Tatango. Andrew often writes on his personal blog, which is part of the Svbtle network, and less-frequently contributes to the SEOmoz blog. Over the years, Andrew has been featured on publications like the Wall Street Journal, TechCrunch and FastCompany, and can often be found dwelling in a local coffee shop.
Peter Dycus | Director of Digital Production, Switch
Peter has 13+ years’ experience connecting brands to consumers through technology and traditional media. As a long time Executive Producer and tech enthusiast, Peter works to optimize creative solutions and maximize consumer engagement from idea to execution. Overseeing Switch’s digital production, Peter brings a wealth of knowledge in calendar planning, UX, technology, social media, integrated campaigns and tactical plans. Peter has executed digital campaigns for Edy’s Ice Cream, Splenda, Pabst Blue Ribbon, Microsoft, Exxon Mobil, Energizer, AOL, Sony PSP, Anheuser-Busch, Elsevier, NASCAR.com, Finlandia Vodka, Vibram FiveFingers, Purina and many more.
Neil Glassman | Principal Marketing Strategist, WhizBangPowWow
Neil Glassman is principal marketing strategist at WhizBangPowWow. Working for the past two decades with B2B brands, Neil has a proven track record of dramatically increasing revenue; team building; boosting shareholder value; attention-getting advertising and promotions; and creating lasting brand identities. His recent clients include a Fortune 100 network/communications equipment company; an international conglomerate providing products to media industries; digital advertising agencies; social media software developers; and a guy who used to sleep on his couch and now has homes in several countries. A native New Yorker, Neil passionately explores music across diverse genres. He’s also purported to be a pretty good cook. Neil hopes that rumors about the imminent YouTube posting of his thought-to-be-lost music videos are not true.
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Shwen Gwee | VP of Digital Health, Edelman
Shwen is currently VP of Digital Health at Edelman’s NYC office, where he is responsible for leading and developing the digital health offerings and expertise, with a focus on digital strategy and social media for pharma and healthcare. Shwen’s experience was forged on the “client-side” of pharmaceutical marketing, where he most recently led Digital Strategy and Social Media for Vertex Pharmaceuticals and launched an award winning disease education website. During his pharma tenure, he contributed to the launch of over three Rx brands. Shwen is also heavily involved in healthcare and social media (#hcsm) . He founded Social Health (SXSH) – an unconference and movement – which led to the adoption of a health track at South by Southwest (SXSW) and the Social Health Startup Bootcamp @ SXSW 2012. He also founded PharmaFresh.TV, Social Pharmer Network, Med 2.0 Blog, and is a prolific Twitterer. Shwen speaks regularly at various industry events, sits on a variety of advisory boards, and provides strategic counsel to various organizations. He has co/chaired the Digital Pharma East conference since 2009 and currently sits on the advisory board for American Liver Foundation, BlogHer HealthMinder Day, Social Media Week NYC (Health Hub), Digital Health Coalition; Medical, Marketing and Media, and the SXSW Health Track.
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Jim Howard | CEO, CrownPeak
As CEO, Jim is focused on advancing CrownPeak’s leadership in the software-as-a-service market. Under Jim’s leadership since its founding in 2001, CrownPeak has become the market leading company in cloud-based content management software. Among the companies in the CrownPeak client roster today are Staples, Skype, MetLife, Intercontinental Hotel Group, Kaiser Permanente, Moog, and the State of Virginia. CrownPeak has been named as one of the 100 most influential companies in Online Content by eContent Magazine, and was chosen as an SIIA Codie Award finalist for Best Content Management Solution three years in a row. Jim was named by CMSWatch as one of the 20 People to Watch in Content Management. Jim’s professional background combines extensive startup experience with years of software development and professional services delivery and management. He has spent the past eleven years working with web content management and search technologies. Jim previously held senior executive positions in professional services management, sales, and operational management with companies such as USWeb, MarchFIRST, and successful startup, W3-design.
Bill Hughes | VP Business Development and Innovation, Pearson
Bill Hughes is Vice President of Business Development and Innovation at Pearson, where he advises its executive team on growth strategies, acquisitions and partnerships. In that capacity, he led Pearson’s recently-announced partnership with Knewton, and architected several strategic deals and investments. He is also the leading source of emerging trends in e-learning and related technologies in post-secondary education. Previously, he ran and re-architected Pearson’s CourseCompass e-learning platform, the largest eLearning platform for higher ed for the last half decade, and the predecessor of Pearson’s OpenClass platform. Bill has been active in new venture creation for software-based businesses, and he has launched and led several internet-based and open source companies. Over the past 20 years he has held senior management and consulting positions at Sapient, Mercer and the Cambridge Incubator. Bill earned his AB from Harvard and his MBA from the MIT Sloan School, where he was a Seley Scholar.
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Jackson Jeyanayagam | VP of Digital Strategy, Taylor
Jackson Jeyanayagam is the Vice President of Digital Strategy at Taylor where he leads the digital and social media integration across the agency, supporting a number of top consumer brands including Diageo, Procter & Gamble, Nestle, Allstate, NASCAR, Jordan Brand (NIKE), Kraft, 3M, Taco Bell and Capital One. Jackson has experience creating and implementing various digital and social media campaigns that included video content creation/distribution, social influencer engagement, community management, location-based services, social media professional development and mobile marketing. Jackson is also responsible for building the Taylor digital practice as well as developing and leading the internal digital professional development for account staff. Prior to Taylor, he lead the influencer marketing for Old Spice and Dentyne; his work included support for the “Smell Like A Man, Man” campaign and spearheading the very popular Rhett & Link “Epic Rap Battle” online video, to support the Dentyne Pure launch. In addition, Jackson developed a multi-year ambassador program for the T-Mobile Sidekick franchise as well as an online influencer community that won a Webby award in 2007. Jackson has participated on several digital and social media panels at high-profile conferences such as Internet Week, WOMMA, BrandsConf (the 140 Character Conference), Advertising Week, and the Sports Business Journal Motorsports Marketing Forum.
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Michelle Jimenez | Sr. Manager, Acquisition Marketing, Gilt City
Michelle Jimenez joined Gilt Groupe in 2011 to first drive Gilt’s mobile and affiliate marketing acquisition efforts. She now leads Gilt City’s acquisition marketing initiatives across online, mobile and social platforms. Prior to Gilt, she managed Tumi, Betsy Johnson among other fashion brands’ online marketing programs at TrueAction, an eBay company. Michelle specializes in the fashion and luxury space, having worked with many of today’s leading high-end lifestyle brands. She received her undergraduate degree in Marketing at the Pontificia Universidad Catolica Madre y Maestra, Dominican Republic’s top private international school, and her M.A. in Managing Technologies of e-Commerce from the University of Salamanca in Salamanca, Spain.
Eric Kim | Founder & CEO, Twylah
Eric Kim is founder and CEO of Twylah, a platform that turns your tweets into highly engaging websites. Eric was a member of the founding executive teams at QuinStreet and Affinity Labs, where he played a key role in creating and refining the online performance marketing and lead generation markets. Prior to his life in startups and moving to Silicon Valley, he was a strategy consultant at The Monitor Company, advising clients in France, Germany, UK, Switzerland and Lebanon. He holds a BS degree from University of Illinois and two MS degrees from MIT
Thomas Koletas | SVP, Madison Logic
Thomas Koletas joins Madison Logic with over 15 years of sales and executive experience. Tom’s responsibilities include managing all sales and revenue generating initiatives on behalf of Madison Logic’s publisher, agency and advertiser clients. Prior to Madison Logic, Mr. Koletas worked with numerous VC firms as a consultant for entertainment portal/ad network geared toward video games, sci-fi and independent movies and music. Tom also served on the executive team for IndustryBrains, a pioneer in the search and contextual advertising market. There, he was instrumental in growing the company from start-up mode to its acquisition by Marchex, Inc., a publicly traded company specializing in vertical and local search marketing. Earlier in his career, Tom held senior sales positions at TheStreet.com and Ziff Davis, and is an advisor to many companies in the media and direct response area of digital marketing. Tom attended Denison University.
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Pete Krainik | Founder and CEO, The CMO Club
Pete brings over 30 years of experience in marketing, sales, IT, and product management within the consumer goods, high tech, digital and software industries. He has successfully created and led the first truly professional and social engaged network of over Chief Marketing Officers. He has also managed to leverage innovative technologies within integrated marketing, align IT with marketing and sales organizations, combine the ‘Art of Customer Engagement’ with the ‘Science of Hitting Your Numbers’, and help CMOs solve their biggest challenges. Prior to founding The CMO Club, Pete served as Global Vice President of AVAYA; Chief Marketing Officer of DoubleClick, and GM of the Consumer Goods division of Siebel Systems. Additionally, Pete spent 15 years at Mars, Inc. in numerous executive roles and held executive positions at Deloitte & Touche and Gulf Oil Corporation.
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Trip Kucera | Senior Research Analyst, Marketing Effectiveness & Strategy, Aberdeen Group
Trip Kucera is a senior research analyst for Marketing Effectiveness and Strategy at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain. With over a decade of experience driving market awareness and mindshare for high-growth technology companies, Trip Kucera brings a passion for integrated marketing and content development to his role at Aberdeen. Kucera spent a good part of his early career helping Progress Software start-up Sonic Software establish the Enterprise Service Bus (ESB) product category and market leadership thereof. Most recently he was the senior manager of corporate communications at SuccessFactors (following the acquisition of Plateau Systems), a global SaaS-based HCM software provider. At Aberdeen, Kucera leads the Marketing Effectiveness and Strategy practice, covering the technology and tactics that marketing organizations deploy to become Best-in-Class.
Scott Liewehr | President and Principal Analyst, Digital Clarity Group
Scott is an analyst, consultant, speaker, strategist and writer on topics related to digital content technology. He believes digital content is transforming the enterprise, and strives to provide pragmatic advice and clarity to help organizations through the change. He is the President and Principal Analyst at the Digital Clarity Group (DCG), a research and advisory firm focused on helping leaders navigate the digital transformation, and he is the elected President of theContent Management Professionals association. He is also the host of the monthly CMS-Connected webcast and the chair of the Engagement Track at Gilbane conferences. Scott also serves on the Board of the School for Language and Communication Development, a Pre-K through 12 school for children with autism-spectrum disorders in Long Island and New York City.
Michael Loban | CMO, InfoTrust
Michael Loban is the Chief Marketing Officer and Vice President of InfoTrust, the only Google Analytics Certified Partner and Google Analytics Premium Reseller in Cincinnati, OH. He is a Google Analytics Qualified Individual and holds a certification in Digital Marketing from Columbia University. Michael has conducted over 250 workshops on the future of web analytics, website conversion optimization, CRM integration, social media, and emerging digital marketing trends and best practices. Over 7,000 people from various business industries have attended his programs. Recently, he co-authored a book on Practicing Leadership that is being used by colleges across the country.
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Sam Mallikarjunan | Head of eCommerce Marketing, HubSpot
I grew up in Rockledge, FL (Near Cocoa Beach). I went to the University of South Florida where I studied Political Science, but always had a passion for marketing. I worked with T-Mobile Authorized Dealer Marketing in Tampa and Orlando, marketing with Vonage, and eventually took over as Chief Marketing Officer (CMO) at a Florida Health Insurance Brokerage – American Health. I eventually left American Health to take a position at CheapHumidors.com as their CMO. I’ve always been passionate about eCommerce, and I’ve always really enjoyed cigars – so it worked out well! In June of 2011, I came to work with the top internet marketing software company in the country – HubSpot. Since they get hundreds of applications a month and I knew that there hiring process was vigorous and difficult, I decided to skip all of that and launch HireMeHubSpot.com. If you’d like to know more about me, there you can find reference videos from past clients and employers as well as co-workers, employees, and friends. You can also find writing samples and a link to the last episode of my radio show. I used to be the Head of “Experimental” Marketing at HubSpot, which involved testing new buyer personas (including eCommerce). eCommerce businesses have been so successful using HubSpot that now I’m the Head of eCommerce Marketing!
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Michael Matteo | SVP of Strategic Alliances, Bridgeline Digital
Michael Matteo currently serves as Bridgeline Digital’s Senior Vice President of Strategic Alliances. With expert knowledge in all things Digital Engagement and eCommerce, Mike works to maintain a strong relationship between Bridgeline and key partners, including UPS Logistics and Fulfillment. In addition, Mike manages Bridgeline’s iAPPS ds product, a web platform for franchise and large dealer networks. Mike has served Bridgeline for more than 10 years in various leadership positions and came to the company through the acquisition of Lead Dog Digital where he was the Chief Executive Officer. While at Lead Dog Digital, he was instrumental in growing the company over 100% annually by hiring quality personnel, expanding service offerings, aligning with industry partners and delivering complex projects.
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Cathy McKnight | Partner and Principal Analyst, Digital Clarity Group
A founding partner of Digital Clarity Group, Cathy is a strong advocate of the concepts of communities both within and around the enterprise. Cathy works with clients to maximize their engagement, knowledge management, and the opportunity to build relationships with all their customers by finding the right-fit digital content management technology. A hybrid with deep experience in consulting, communications, and project management, Cathy has provided internal web strategies and implementation roadmaps to dozens of companies from Fortune 100 to not-for-profits; helping them implement successful intranet and portal solutions. Prior to DCG, she has held senior and director level consulting roles with IBM, Prescient Digital Media and Aon Hewitt. Cathy has had the opportunity to speak at various communications and web related events on such topics as social media, web governance, and employee engagement. Cathy is a certified Project Manager with the Project Management Institute (PMI), and when not absorbed in tinkering with the latest social channel, she can be found running through whatever city she happens to be in, or enjoying time with her family and two black labs back in Toronto.
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Margaret Molloy | CMO, Velocidi
Margaret is a marketing professional with 15+ years of experience in building sales enablement, B2B strategy, and executive engagement programs. Prior to joining Velocidi, she served as SVP of Marketing at Gerson Lehrman Group (GLG)—the world’s leading expert network. She has led marketing organizations at Siebel Systems—where she was a member of the Siebel Systems CEO’s Circle—and served as VP of Marketing at Telecom Ireland US (eircom). Margaret received her MBA from Harvard Business School, and earned her undergraduate degrees from the University of Ulster, and La Universidad de Valladolid. Margaret has been recognized as one the “Most Influential US-Irish American Leaders” by Business & Finance magazine, and a “Top 100 Irish Americans in Business” by Irish America magazine. She lives in New York, NY, with her husband and two sons.
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Todd Parsons | Founder and CEO, ADITIVE
Todd Parsons is the founder and CEO of ADITIVE, a media solution that combines the power of paid and social advertising. Previously a co-founder of BuzzLogic (now Twelvefold Media), Todd began his media career developing algorithms for influencer identification and ad targeting on the web. A passionate tech entrepreneur, Todd has served in the leadership of Silicon Valley Bank, and taught in San Jose State University’s eCommerce Management program.
Mike Proulx | Senior Vice President & Director, Hill Holliday
Mike Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and socialmedia. Mike has spent the last 16 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He has spoken at dozens of events and contributed to a number of publications including BusinessWeek. He conceived, produced, directed, and co-host the TVnext summit which took place in early 2011 and 2012. Mike is also the co-author of Social TV, a book from Wiley publishing that launched in February of 2012. He holds a Masters degree in Computer Information Systems from Bentley University and you can follow Mike on Twitter @McProulx or on his personal blog at www.mikeproulx.com.
Julie Roehm | Chief Storyteller, Senior Vice President Marketing, SAP
Julie Roehm is currently the “Chief Storyteller” and SVP of Marketing for SAP. In this role, Julie and her team are helping to humanize the SAP brand via the stories of their customer’s and their customer’s customers. Prior to this role, via her consulting firm, /Meta, LLC, Julie was consulting for a host of companies in a new media and marketing capacity, particularly in the area of marketing strategy and execution. The companies included large media companies, ad agencies, interactive television technology companies, financial services, private equity, media start-ups and others. She is on the advisory board of many of these start-up companies and is a speaker at conferences as well as the FBI Academy at Quantico. Before starting her own firm in 2007, Ms. Roehm was the Sr. Vice President of Marketing Communications for Wal-Mart Stores. Here she helped to establish the marketing organization and to lead the agency review. Prior to this, Julie was the Director of Marketing Communications for Chrysler Group with responsibility for all branded communication efforts for the Chrysler, Jeep and Dodge brands. Ms. Roehm’s responsibilities included marketing communications strategy development and measurement; agency management; media purchasing and creative; auto shows, branded events, sponsorships and partnerships; interactive media and gaming, customer relationship management, merchandising and licensing, and dealer advertising association communications.
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Steve Rotter | VP of Digital Marketing Solutions, Brightcove
For over 20 years Steve Rotter has been helping organizations drive business innovation with technology. Currently, Steve is the Vice President of Digital Marketing Solutions at Brightcove, the leading online video platform for web marketers and media companies. Prior to joining Brightcove, Steve was the Director of Product Marketing at Adobe Systems where he drove the global launch of Adobe’s Rich Internet Application technologies including Flex 3, Flash Player 9 and Adobe AIR. Before joining Adobe, Steve was co-founder and VP of Marketing for venture backed startup Q-Link Technologies which was acquired by Adobe in 2004. Prior to founding Q-Link, Steve was co-founder and President of Paradigm Research, a marketing and business strategy consultancy focused on the Fortune 500. Steve received his MBA from Northwestern University’s Kellogg Graduate School of Management and has volunteered on advisory boards for several non-profit organizations including World Vision and A Childs Right.
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Butch Stearns | Chief Content Officer, The Pulse Network
Responsible for the company’s Enterprise Social TV studio and production team, Butch brings more than two decades of TV and Radio sports broadcasting experience, along with extensive sports marketing and sales experience. His broadcasting experience includes WFXT-TV Fox 25 Boston, Comcast Sportsnet New England, WMAQ-TV (NBC) Chicago, KAAL-TV (ABC), WEEI Boston, WDFN Detroit, KFAN Minneapolis, and the Sporting News Radio Network. He is a frequent host/emcee at fundraising events in the Boston area and since 1987 has maintained the Arthur F. Stearns memorial fund. Butch holds a bachelors degree from Stonehill College.
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Carree Syrek | Chief Strategy Officer, Kinetic Social
Ms. Syrek joined Kinetic Social at the beginning of 2012 to lead the social media marketing solutions effort for the company’s brand marketer and agency clientele. She will focus on brand management, social strategy and social media-related product development. Ms. Syrek most recently worked at WPP’s GroupM agency Mindshare Worldwide, where she held the title of Partner, Social Media Strategy. At Mindshare, Ms. Syrek oversaw social strategy for Mindshare clients with a specific focus on Unilever, SAP, CVS, Bare Escentuals, AMEX and Jaguar/Land Rover. Prior to joining the agency side, Ms. Syrek held a variety of high-profile business analyst, application development and consultancy roles with industry leaders like IBM. Kinetic Social’s objective is to provide its advertising partners with a unique and sustainable “full spectrum” approach to digital marketing, integrating the social graph throughout the marketing loop and connecting it with all other forms of digital media.
Mike Veilleux | Director of Email Product, Dyn
As the Director of Email Product, Mike Veilleux is responsible for converting an understanding of customer needs and industry direction into a development path for Dyn’s product. In addition, Veilleux is tasked with bringing education of email delivery to the market. Veilleux is also the founder of startup, GearFreedom, an outdoor sports equipment rental company designed for users looking to participate in outdoor adventures without the need of purchasing, storing and maintaining bulky sporting gear. Veilleux earned a Bachelor of Science in Electrical and Computer Engineering from Worcester Polytechnic Institute and an MBA from the University of New Hampshire’s Whittemore School of Business and Economics.
Larry Weber | CEO and Chairman, Racepoint Group
Larry Weber is chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing in both paid and unpaid media. Weber serves on a number of boards and is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. Weber’s fourth book, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, was published in March 2011.
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Tom Wentworth | Chief Marketing Officer, Acquia, Inc.
Tom is Acquia’s Chief Marketing Officer, responsible for global marketing strategy and execution. He has spent most of his 18 year career in the web content management space, most recently at Ektron, where he served as Chief Marketing Officer. Prior to Ektron, Tom spent over 10 years at Interwoven (now HP/Autonomy) where he held a variety of leadership positions in sales and marketing. Tom holds a BS in Mathematics and Computer Science from the University of Illinois at Urbana-Champaign.
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Jennifer Wong | Head of Demand Generation, Optify
Jennifer is head of demand generation and marketing communication at Optify, the leading innovator of simple digital marketing software for agency marketers, based in Seattle, WA. Jennifer loves the strategic and tactical. At Optify, she develops and executes a complex go to market strategy, always striving for top-line revenue growth and market share gains. She is a frequent contributor to trade publications such as Search Engine Watch and Target Marketing Magazine writing on the topics of content marketing, social marketing and integrated marketing strategy. Jennifer also shares her marketing war stories as a guest lecturer for the University of Washington’s Advanced Interactive Marketing Program.
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